IAB Canada is thrilled to announce the official release of the Canadian News Media List. This first of its kind project positions Canada as a leader in efforts to give domestic news media a fighting chance in the programmatic landscape.…
Read MoreIAB Canada TCF to be released for Public Commentary September has been a busy month for IAB Canada, as we have multiple privacy-related initiatives on the go. An initial draft response to the Government of Ontario’s request for submissions regarding…
Read MoreIAB Canada’s eCommerce Week Kick-Off This week, IAB Canada celebrated eCommerce in a big way. Over the course of three days, we explored the global shift to eCommerce and how the recent pandemic has accelerated that shift, the impact this…
Read MoreMaking smart media buying decisions depends on having a deep understanding of your audience. Looking at consumer journeys and delving into segmentation strategies is a critical part of the planning process. Once a clear definition is in play, finding scale…
Read MoreA Report from IAB Tech Lab Reboot Day two of the IAB Tech Lab Reboot conference explored the best weapon we have against ad fraud – transparency. Over the years, IAB Tech Lab has developed standards like seller.json, SCO, ads.txt,…
Read MoreDriving the Digital Media Market Forward IAB Canada is looking forward to hosting an incredible deep dive into the world of online sales at eCommerce Week taking place on September 22-24th. It seems that every conversation these days somehow touches…
Read MoreCatching up with Enthusiast Gaming As eSports has gone from quietly gaining momentum to crossing the threshold into mainstream in Canada and the Globe, we felt it was time to catch up with an expert in this space. Robert Rames,…
Read MoreEnhanced Publisher Security – IAB Tech Lab Releases SafeFrame 2.0 Secure Ad Container This week, SafeFrame 2.0 was released for public comment for a 60-day period until September 28. SafeFrame is an API specification that was last upgraded in 2014…
Read MoreAfter an action-packed immersion into Advanced TV last week, we caught up with Roku’s Director of Ad Measurement, Gaurav Shirole, and asked some follow up questions about the streaming future of TV. We wanted to get a sense of what…
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It is our sincere hope and expectation that 2020 will be remembered among other things, as a pivotal moment of action against passive contributions towards long-present systemic racism and other civic injustices. While we look to policies and movements from…
Read MoreOver the past four days we’ve explored the rapidly evolving advanced television landscape with 30+ industry leaders from the broadcasting, agency, ad tech and research community. As we listened throughout the week, one thing became clear, the lines between digital…
Read MoreWith the focus in Ottawa shifting back to the PMO’s mandate letters, things are heating up on a policy front. Here is a short summary of some of our current areas of focus: M2K On Tuesday of this week, IAB…
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