Dear IAB Canada Community,
Over the past few months, I find myself inspired by our Community Uninterrupted content as it continues to provide awesome insights to our members and industry as a whole. We’ve heard from consultancies, publishers, research organizations and even psychiatrists about issues that impact our day-to-day professional lives as well as the state of the industry.
I continue to be amazed by inspired initiatives arising out of the chaos and see signs that point to a collective paving towards the road to recovery. There has been a wonderful show of collaborative efforts from publishers banding together to match charitable donations of inventory, to associations supporting local content as we continue to move through a difficult time for the advertising industry.
Personally, here are some insights that are keeping me optimistic:
Universal Compassion is Honing our Abilities to Connect to Consumers
People Continue to Give to Charities During Times of Uncertainty
Productivity is on the Rise as People Turn to “Outcome” Based Activities
The Emergence of the Remote Economy
Reflecting on the many discussions we have had over the past few weeks, these are only a few of the insights that have surfaced as signs of exciting things ahead. I welcome you to bring your insights to our stage. If you are interested in sharing with our community, please reach out. I hope that you continue to tune-in with us over the coming weeks as we delve more deeply into the thought leadership from our impressive community to discover new information that will help pave the way forward towards a re-imagined future for all of us.