IAB Tech Lab Releases Open Measurement Software Development Kit

The IAB Tech Lab has released the first version of OM SDK for General Availability

The OM SDK is a set of tools designed to seamlessly facilitate third-party viewability and verification measurement for ads served in mobile app environments—without various measurement provider SDKs and systems previously required. We anticipate rapid adoption of the OM SDK which will support the following three key benefits:

  • scaling in-app measurement
  • increase confidence and flexibility for buyers
  • consolidate fragmented inventory

As active participants in the IAB working group, major app publishers and ad SDK providers, as well as third-party measurement/verification providers have tested the OM.

We look forward to quick adoption in Canada and will review progress with our Ad Tech Council and Mobile, Ad Ops and Programmatic Committees.