A conversation with Scibids Internet ad revenue exceeded 12.3 billion Canadian dollars in 2021, with a staggering 51% of ads being served programmatically (according to our IAB Canada 2021 Ad Revenue Study). But with the impending death of 3rd party…
Read MoreToronto was a buzz with the Future of Television this week. IAB Canada was on the ground at the event alongside many of our members. The agenda focused on one of the fastest growing mediums in the mix and over…
Read MoreThis week, IAB released part two of the Report on Data in partnership with Media Science. The study takes a qualitative look at data preparedness across senior-level, data decision-makers at brands, agencies, and publishers. While the industry is making great…
Read MoreWith the recent shift in consumer behaviour brought on by the global pandemic, retail channels are evolving to meet changing customer needs. With health and safety top of mind many are serving their customers in less crowded retail spaces, eliminating…
Read MoreThe timing could not be better for IAB Canada’s Business of Digital: eCommerce, Full Circle Shopping event on September 27, 2022. Given the buzz around Canadians and their changing shopping habits while the country faces economic uncertainty and a slew…
Read MoreIn late June 2022, ISED introduced the Digital Charter Implementation Act, 2022 which includes Bill C-27 – a new Bill with several updates to our current federal private sector privacy law – PIPEDA. Also included in C-27, is the provision…
Read MoreThe number of Smart TVs in Canadian households is rapidly growing, and the amount of TV viewership data potentially available via automatic content recognition (ACR) has risen accordingly. True to its name — ACR is a technology that can be used…
Read MoreWe’ve been covering the topic of misinformation in the context of brand safety since the 2016 elections south of the border. For over two years, political misinformation has been exacerbated with health and safety topics related to Covid-19 creating some…
Read MoreStatistics Canada recently released a new report: Forging ahead during the pandemic: How selected service industries bounced back in 2021. The report is largely based on an analysis of GST revenue data which helped identify business trends. Taking a deep…
Read MoreIt’s been over two years since Google announced the deprecation of third-party cookies, which is slated to take effect in the second half of 2023. When that happens, the cookie, for all intents and purposes, will no longer have a…
Read MoreIAB Tech Lab has released important guidelines on how platform privacy restrictions are impacting the podcasting sector. The comprehensive output sets out to: present a clear definition of the challenge describe how privacy mechanisms block audience metrics and their impact on…
Read MoreB2B had a notable presence at Cannes this year with a presentation by Linkedin that set the stage outlining the overall growth of the sector. The overall rise in B2B offerings brings with it an inevitable need to reach customers…
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