IAB Canada had a strong iGaming Working Group kick-off session today with solid attendance from agencies, publishers, ad tech and operators all committed to the success of a responsible iGaming market in Ontario. Our special guest, Jeff Harris, Director, Financial Advisory…
Read MoreThere is no debate that digital media has impacted the purchase funnel in significant ways over the past 25 years – completely innovating the ways in which advertisers connect to their audiences. One of the pivotal moments for advertising has…
Read MoreBy September 2022, any organization in Canada that works with the Quebec market will need to come into compliance with the newly amended Quebec privacy legislation. This slate of new requirements rolls out in phases and eventually, in 2023, we…
Read MoreIAB Canada hosted our 5th Annual Location Based Advertising event yesterday on April 27, 2022. The agenda was packed with top industry leaders and the community was filled with optimism, and borderline giddiness, about some of the innovation taking place…
Read MoreJust last week the Privacy Commissioner of Canada, Daniel Therrien released what could be his final op-ed as he inches closer to the end of his term. Referencing everything from 9/11 to Snowden, he tells the familiar tale calling out…
Read MoreThe last in-person Cannes Lions Festival in 2019, placed the practice of “greenwashing”, which means talking up the benefit to the environment of a practice, product, or service despite there being no underlying change taking place under the microscope. One…
Read MoreAs IAB Canada prepares for our 5th Annual Location Based Advertising event taking place on April 27, 2022, we are noticing that one area is seeing rapid development and innovation. Retail audio is on the upswing presenting an amplitude of…
Read MoreIAB Canada has released the first of a three-part series of resources that addresses the challenges in recruiting and retaining talent in the online advertising industry. The 4th Annual Currency of Talent Barometer report looks at the state of the…
Read MoreThis week, IAB Tech Lab announced an update to the ads.txt specification which has been widely adopted as an effective measure against ad fraud. The updated specification is now out for a 60-day public commentary period.The update includes two new…
Read MoreIAB Canada held several Council meetings this week to discuss the most pressing issues faced by the respective industry stakeholder groups. Across all discussions we heard a consistent theme – all roads lead to talent. Conversations that started with inflation…
Read MoreOn Tuesday, April 5, 2022, Ottawa announced plans to pass a new bill that aims to enhance fairness in the Canadian digital news marketplace and contributes to the sustainability of independent local news businesses. IAB Canada has been concerned with…
Read MoreAfter several years of uncertainty about the impact of global affairs on our industry, IAB Canada released The Media Inflation 2022 Report to assess the rising costs of media. Sourced through industry studies and IAB Canada Barometer reporting and survey…
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