As we reflect on 2021, it is clear that it was a watershed moment for the news sector. Growing awareness of the critical importance to preserve news and the incentive for big tech to support and partner to make it…
Read MoreLast week’s IAB Canada Community Uninterrupted event featured Founder CEO of WhatRocks, Njara Zafimehy, along with Director of Marketing Strategy at Lactalis Canada, Sameera Narang. Together, they shared how their collaboration is not only empowering Canadian consumers but also increasing…
Read MoreA recap of IAB Canada’s “Privacy Laws & Digital Advertising: Multi-jurisdictional Overview and Implications” webinarEarlier today we hosted a virtual discussion with over 300 Canadian privacy professionals where we presented IABs newly released Cross Jurisdictional Privacy Project Compendium, titled “Privacy…
Read MoreThis week’s IAB Canada Community Uninterrupted session featured a comprehensive look at the state of marketing to kids online with Kate O’Loughlin, COO from SuperAwesome. O’Loughlin outlined how the internet was not initially built for kids in that it is…
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It’s been over 150 days of socially distanced life across the country and we are proud of the programming, outputs and events we have been able to produce during that time in the name of keeping our community uninterrupted. As…
Read MoreIndustry Response to Elections Canada Consultation on Political Communications in Federal Elections This summer, Elections Canada requested that IAB Canada prepare an industry response to their ongoing consultation on Political Communications in Federal Elections. The consultation consisted of three discussion…
Read MoreAs Labour Day approaches, parents continue to depend on local news to stay informed on the lay of the back-to-school land for their children. With some level of ambiguity around varying models that are expected this year, like modified in-class …
Read MoreThis month, the Office of the Privacy Commissioner of Canada released a comprehensive guide that was developed to help businesses better understand and comply with their responsibilities under PIPEDA. The guide contains a summary of PIPEDA and what the Act…
Read MoreThis week the Ontario Government launched a public consultation and discussion paper to solicit input on a new private sector data protection law for Ontario. To date, BC and Quebec are the only two provinces who have passed their own…
Read MoreCanadian fan base continues to grow providing huge opportunity for brands online. eSports continues to see significant growth in Canada as a revenue-generating entertainment vehicle. With organized tournaments, regional and international teams and a highly engaged fanbase, a whole new…
Read MoreCatching up with Enthusiast Gaming As eSports has gone from quietly gaining momentum to crossing the threshold into mainstream in Canada and the Globe, we felt it was time to catch up with an expert in this space. Robert Rames,…
Read MoreWorking Together to Address a need for Transparency in Programmatic Advertising Programmatic advertising is integral to powering premium journalism in a time where keeping informed on important issues is more critical than ever. Having grown significantly over the past 10…
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