Agency 360: A New Lens on Partnerships and Performance
IAB Canada has released its inaugural Agency 360 – Partnership Attributes Report, a barometer study created specifically to help agencies sharpen their competitive edge.
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Trump Tariff Announcement & Implications for Canada’s Digital Advertising Ecosystem
Yesterday, the White House announced the dreaded new round of tariffs which were framed as retaliatory and strategic responses to what the U.S. deems “unfair” trade practices from a range of international partners, including Canada. The full scope of damage…
Read MoreUnlock the Power of Multicultural Advertising with Our Visual Explainer
Canada’s population is evolving, and multicultural communities are shaping the future of advertising.
Read MoreIAB Canada Prepares for 2025 Election with Elections Canada
As we gear up for the upcoming federal election, IAB Canada has re-engaged with Elections Canada to ensure our members are well-prepared and aligned with current regulatory expectations.
Read MoreNavigating Retail Media in a Tariff Storm
As geopolitical tensions flare and a renewed U.S.–Canada trade conflict escalates, the retail landscape is bracing for a storm.
Read MoreIAB Tech Lab Introduces Trusted Server, to Help Publishers Regain Control of Digital Advertising Amid Browser Lockdowns
IAB Tech Lab, announced today the launch of Trusted Server. This new open-source server-side ad management framework gives publishers complete control over ad monetization in an era of increasing browser restrictions and signal loss.
Read MoreIAB Canada Reflection on Trump Tariffs Impact to Canadian Digital Advertising
As Trump's tariffs drive up costs and strain budgets, the Canadian digital advertising industry must adapt, innovate, and assert its vital role in sustaining businesses and economic growth.
Read MoreIAB Tech Lab Moves to Advance Secure Matching & Measurement for Data Clean Rooms
IAB Tech Lab’s latest initiatives focus on establishing interoperable standards that enable secure, privacy-preserving data collaboration within clean rooms.
Read MoreEmpowering Digital Talent – IAB Canada at the Toronto Career Fair
IAB Canada was proud to take part in the Career Fair Canada event in Toronto last week. We had the opportunity to connect with aspiring professionals and showcase the exciting possibilities within digital advertising.
Read MoreIAB Canada Releases Oh! The Impressions you can make with DOOH
IAB Canada’s Digital Out-of-Home Committee has developed a visual explainer showcasing the power of DOOH.
Read MoreThe Mobile Gaming Ecosystem: How Brands Can Win in 2025 and Beyond
The gaming industry is evolving at a rapid pace, but one thing remains clear: mobile gaming is dominating the ecosystem.
Read MoreHarmonizing Retail Media – A New Playbook on the Impact of In-Store Audio Advertising in Canada
IAB Canada is proud to unveil the Harmonizing Retail Media: The 2025 In-Store Audio Playbook, a collaborative research initiative with Leger and Stingray Advertising.
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