In today’s polarized landscape, the advertising world faces unprecedented challenges as consumer behavior becomes increasingly influenced by political ideology. This discussion paper explores how brands can turn potential pitfalls into opportunities for differentiation and growth.
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IAB Canada is excited to announce new episodes of The Business of Digital Podcast, amplifying the importance of audio advertising in Canada.
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IAB Tech Lab released the Implementation Guidelines for the Global Privacy Platform this week, marking a pivotal step in establishing industry-wide standards for consent and data privacy.
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IAB Canada is thrilled to introduce Skills Lab, a new education series created to address the growing need for specialized skills in Canada’s digital advertising industry.
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IAB Canada has completed the 2024 Salary Study containing several major insights depicting a changed job market for the digital advertising industry in Canada. 2024 has been a challenging year for the digital media advertising jobs sector.
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IAB Canada is proud to announce the launch of its first joint initiative with the Retail Council of Canada (RCC) – a nationwide survey aimed at assessing the evolving Retail Media landscape in Canada.
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IAB Canada continues its advocacy regarding the significant concerns raised by the Digital Services Tax (DST) imposed on the digital advertising industry.
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IAB Tech Lab introduces the Attribution Data Matching Protocol (ADMaP), a secure solution for advertisers and publishers to share and measure conversion data without compromising user privacy.
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IAB Canada continues to remain at the forefront of policy developments, and we continue to engage government and advocate for our members and industry. Our current priorities include Bill C-27, The Digital Service Tax (DST), age assurance, and illegal operators in the Ontario online gambling ecosystem. Following are some updates on our actions on those files.
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As digital advertising continues to innovate at a fast pace, staying ahead means not only adopting the latest technologies but also ensuring that our actions align with sustainability goals.
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In a recent IAB Canada Data Night panel discussion moderated by Kelly Ruston, Director, Legal Counsel for Index Exchange, industry leaders shared insights on how the advertising landscape is evolving towards cookie independence.
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In a lively fireside chat during IAB Canada’s Data Night Toronto: New Frontiers of Addressability, Sonia Carreno, President of IAB Canada and Trevor Cresswell Strategic Partner Manager, Industry Relations at Google, dug into one of the most talked about topics in digital advertising: the future of addressability in a world of diminished but lingering third-party cookies.
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