Canada's in-game advertising industry is experiencing rapid growth, offering marketers a unique channel to reach enormous and captivated audiences. Industry figures underscore this trend, with the market projected to generate US$1.45bn in revenue by 2024 and grow steadily until 2029, presenting rich opportunities for brands across Canada.
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The IAB Tech Lab recently introduced updates to the OpenRTB standard—core to programmatic advertising—to align with Google’s Privacy Sandbox’s Protected Audience API. These updates represent a pivotal step towards helping the advertising industry seamlessly transition to privacy-conscious ad models when…
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IAB Canada recently hosted a webinar with IAB Tech Lab CEO Anthony Katsur to present the complexities and potential challenges of Google’s Privacy Sandbox initiative. This bold proposal aims to reshape digital advertising by phasing out third-party cookies, removing access…
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The Trade Desk Intelligence reveals a compelling trend in its Open Internet Report 2024: consumers are rediscovering the open internet, a vibrant realm of news websites, CTV, and podcast networks where information flows freely. This marks a shift away from…
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Another DSP has stepped forward with solutions to help navigate cookie independence. Yahoo recently announced an expansion of its Identity Solutions product suite to include identity testing capabilities directly integrated with Yahoo DSP. These capabilities allow advertisers to simulate and…
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Artificial intelligence (AI) is poised to bring about positive social changes, yet ensuring its responsible and ethical implementation remains a top priority. TELUS, a leading telecommunications company dedicated to responsible AI practices and member of IAB Canada, recently released its…
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Artificial Intelligence has played an integral role in performance marketing for many years. AI-powered platforms have revolutionized how consumers use search and consequently transformed search advertising. This industry paper explores what marketers need to consider to ensure continued success with…
Read MoreAs Canadian Video-on-Demand (VOD) consumers grow, a new audience category emerges. FlexiVOD enters the lexicon of digital media defined by consumers who change TV streaming habits in response to evolving content offerings and programming needs. Roku shares insights into the…
Read MoreAt the Retail Media Summit held this week by the Path to Purchase Institute, Sonia Carreno, President of IAB Canada, shares pivotal insights into the development of retail media, often hailed as the “third wave” of media. Her session shed…
Read MoreBill C-27 – Federal Privacy and AI Legislation The fate of Bill C-27 which includes a PIPEDA overhaul (CPPA) and new regulation governing the use of AI (AIDA) is back in the house as the Standing Committee on Industry and…
Read MoreAs we continue to move forward in 2024, brands and marketers seek to be not only relevant but beloved by their audience at every touchpoint, including on digital platforms. TikTok consistently evolves to stay relevant with its diverse communities, and…
Read MoreUpdated January 24, 2024 The Currency of Talent is a consistent area of focus for IAB Canada and the new year brings a lot of things to talk about for the advertising sector. Human resources remain top of mind for…
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