IAB Canada members from the Publisher and Agency Councils worked to develop a set of Standard Terms and Conditions that were intended to offer Media Companies, Advertisers, and their Agencies a standard for conducting business in a manner acceptable to all parties. Since the original implementation in 2013, much has changed forcing organizations to use lengthy addendums and other contractual vehicles that can make negotiations cumbersome.
In response, we have created an IAB Canada T&Cs Working Group that will establish what needs to be amended in order to incorporate the realities of today’s market dynamics including issues like privacy and other best practices.
Canada is not alone, the IAB global network has also decided to crack on this project in a partnership with local IABs and the IAB Legal Affairs Council. To kick off these discussions they have invited IAB Canada to participate in the development of a survey that aims to collect and analyze on an aggregate level, contractual terms and conditions that cause friction in negotiations. Our role will be to work with our local IAB Canada members to feed into these discussions, and the final survey, in order to ensure that the voice of the Canadian digital advertising industry is represented.
We encourage IAB Canada members to join our Terms and Conditions Working group which will be kicking off in January. If you would like to be a part of these discussions, please send an email to councils@iabcanada.com