IAB Tech Lab Further Advances Video Measurement

Open Measurement SDK Scope Now Includes Web Video

The Open Measurement SDK is a widely adopted solution from IAB Tech Lab that provides a single, consistent, scalable, and accurate measurement of Impressions and Viewability for web video.

IAB Tech Lab has announced today that its Open Measurement SDK (OM SDK) is now available for web video advertising. This allows publishers and video players to offer a single, consistent, scalable, and accurate solution to measure impressions and viewability. Previously, the Open Measurement SDK was only available for in-app mobile applications.

This web video expansion will enable advertisers to use one VAST (Digital Video Ad Serving Template) tag to measure all their video ads as opposed to having separate measurement tags per platform. For advertisers, the single tag allows them to measure all video activity which enables a much-needed standardized approach to evaluating and presenting results.

OM SDK for Web Video will be available to download on December 17, 2020 from IAB Tech Lab Tools portal https://tools.iabtechlab.com. To learn more about Open Measurement SDK, please visit IAB Tech Lab’s related product blog here and for detail guidance and documentation on how to integrate OM SDK for Web Video, please go to: https://iabtechlab.com/omsdk