In an increasingly privacy-conscious landscape, striking the delicate balance between impactful digital marketing and protecting user's privacy has become a significant challenge. How do we reconcile targeted advertising with the growing demand for user privacy?
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IAB Canada’s recent Data Night entitled “GameFest” brought together industry leader Deborah Gurofsky, Vice President of Partnerships at Media Pulse and Sonia Carreno, President of IAB Canada, for a fascinating discussion on in-game advertising. This powerful yet often underestimated channel…
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As stewards of the ever-changing digital advertising landscape, IAB Canada is committed to keeping our community ahead of the curve. The same is true internationally – look no further than the recent IAB US’s extremely focused community town hall addressing…
Read MoreAs we prepare for the upcoming Report on Data event on November 29th in Toronto, IAB Canada and our community are all about data that helps discover opportunities in the Canadian digital media landscape. Recently, The Globe Media Group released a…
Read MoreEvery year, the IAB Canada community comes together to celebrate the end of the year at our Report on Data Event. Like every good annual celebration, this event has well-established and much loved traditions. Among them is the release of…
Read MoreThis week IAB Canada celebrated Retail Media (RM) with its annual conference dedicated to the explosive growth of the channel in Canada and around the world. With some of the brightest minds in the space, we spent an afternoon to…
Read MoreAVOD Gaining Ground with Canadian ViewersReported by IAB Canada contributor Paolo LacunaLast year, we had the privilege of featuring Dave Pauk, Samsung Ads Canada Regional Sales Director, who shared some insightful Connected Television (CTV) predictions. In that article, Dave explains…
Read MoreSix-second ads have proven to be extremely effective to connect with consumers across platforms like TikTok, YouTube, Pinterest, Snap and Meta properties. These short spots are able to create powerful meaning within just a few frames compared to traditional :15…
Read MoreCatch the replay of your favourite IAB Canada events on our brand new IAB Canada On-Demand section. You now have the chance to listen to what top companies have to say about the latest topics in the digital marketing industry…
Read MoreIAB Canada released its third annual Barometer Report on Digital Reach. The study provides a snapshot from the buy side on the general outlook of the industry in 2023, planned investment strategies and also looks at measurement and brand safety. …
Read MoreThe IAB Canada crew is getting ready for our next Business of Digital event taking place March 29th in Toronto. Sight, Sound and Motion is all about new and existing opportunities to capture reach through advanced video, audio and other…
Read MoreLast week IAB Canada gathered the Toronto community for an intimate, unplugged, no-nonsense spotlight on the latest star of the tech stack – the clean room. While the winter storm of the season was brewing outside, inside was heated with…
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