Chart the Future of Digital Advertising in Canada: Join Us at Enterprise on April 25, 2024 

As stewards of the ever-changing digital advertising landscape, IAB Canada is committed to keeping our community ahead of the curve. The same is true internationally – look no further than the recent IAB US’s extremely focused community town hall addressing every detail of cookie deprecation or their leadership gathering in Washington to discuss extreme regulatory conditions – all in one week! Our European colleagues have been championing regulatory issues well-ahead of their arrival on Canadian shores which provides us with ample opportunities to get prepared. In UK and Australia, we are seeing concrete advancements in carbon neutrality efforts as well as measurement breakthroughs. Our global efforts to industry advancement have never been more intense or necessary.  

Now, it’s (y)our turn to contribute and lead the discussions.  

Join us at ‘Enterprise,’ a unique, collaborative workshop where you’ll directly influence the industry’s response to 2024’s most pressing trends. 

Why Enterprise? 

Tackle the Biggest Challenges. No more passive presentations! Dive into breakout sessions addressing the defining issues of our time: 

  • AI, Ethics, and Governance in Canada: How can we harness AI’s power responsibly within our advertising landscape? 
  • Addressable Reach and the Indelible Signal: What are the strategies for effective targeting and measurement in a privacy-conscious world? 

Become an Architect of Change. Your voice and your expertise matter. Share your valuable insights with peers and lead the conversation as facilitated discussions converge key takeaways for the entire audience. 

Shape the Industry Narrative. We’re not just discussing trends, we’re crafting solutions. Your input at Enterprise will directly influence how Canadian digital advertising overcomes challenges and seizes opportunities. 

Who Should Attend? 

Professionals and leaders from: 

  • Advertisers 
  • Ad Agencies 
  • Media Companies 
  • Technology Providers 
  • Anyone invested in the future of our industry 

Act Now! This is your chance to make a tangible impact on the direction of Canadian digital advertising. 

Enterprise isn’t just an event – it’s a movement propelled by IAB Canada members like you. Let’s collaborate, innovate, and lay the groundwork for a thriving future in digital advertising. Seats are limited – secure your spot today