IAB Canada gains three new board members, with the addition of Hope Bagozzi, Senior Director of Creative and Digital Innovation at McDonald’s Restaurants of Canada, Brandon Grosvenor, Vice President of Sales at Microsoft Advertising & Online Canada, and Andrew Saunders, Chief Revenue Officer at The Globe and Mail.
Hope Bagozzi oversees the creative development and media strategy for McDonald’s Restaurants of Canada. As a result of McDonald’s highly successful “Our Food. Your Questions” campaign, Bagozzi was named Marketer of the Year in 2012 by Marketing Magazine and won four Cannes Lions in 2013. She also received Best in Show at the 2013 Marketing Awards.
Brandon Grosvenor has more than 20 years of media experience and supervises Microsoft Advertising’s Canadian operations. He was formerly Postmedia Network’s Senior Vice President of Sales and has held leadership roles in many of Canada’s top organizations, such as the Toronto Sun, Canwest, Sun Media, and the Yellow Pages Group.
Andrew Saunders has more than 20 years of senior level integrated business development, advertising, communications, strategic planning, technology, audience development, and management experience with the Canadian media industry.
Prior to joining The Globe and Mail, he was Vice President, Local and Regional Business Development at CTV, Canada’s largest private broadcaster. He currently serves as Chair on the Nadbank Board of Directors and sits on the Canadian Digital Advisory Committee for ABCinteractive.
About IAB Canada
Who We Are
The Interactive Advertising Bureau of Canada (IAB Canada) empowers the media and marketing industries to thrive in the digital economy. We are a tripartite not for profit with over 250 member organizations. We conduct the annual revenue report for the industry and other leading research such as the Canadian Media Usage Study – CMUST.
What We Do
As the only organization fully-dedicated to the development and promotion of digital/interactive advertising in Canada, IAB Canada works with its members to:
- Conduct original, Canadian digital/interactive research;
- Establish and promote digital/interactive advertising standards & best practices;
- Build human capital, through educational courses, certification, our job board, and other initiatives that assist the industry in attracting, training and motivating human resources;
- Act as an advocate for the Canadian digital/interactive advertising industry to the Canadian government; and,
- Organize networking events that enhance communication between members.
For more information, visit www.iabcanada.com.