Future Gazing: The Role of AI in Advertising 

A conversation with Scibids  Internet ad revenue exceeded 12.3 billion Canadian dollars in 2021, with a staggering 51% of ads being served programmatically (according to our IAB Canada 2021 Ad Revenue Study). But with the impending death of 3rd party…

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Netflix Flicks the Ad Switch

As Netflix moves full tilt towards developing their ad-supported service tier, they have announced their global technology partner that will be making it all happen. Microsoft has been named their technology and sales partner and given the discussions on the…

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The Modern TV Advertiser – Following the Audience 

On the heels of the 2021 IAB Canada Revenue Survey indicating a steep incline in video ad spending ($1.2B up 20.7%), Comcast has released an insightful report outlining “Actionable Insights for the Modern TV Advertiser”. While the study’s scope is…

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New Standards Released for In-App Ads  

IAB Europe’s recent Guide to In-App Advertising shares an eMarketer estimate of 89% of mobile usage time now spent in-app. The pandemic contributed greatly to the tremendous growth of digital and in-app in multiple verticals like grocery, food delivery, health, fitness,…

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Betting on Advertiser Ad Bingeing – Netflix Ads 

The foundations of SVOD are starting to crack as we watch the activities unfolding at Netflix with great interest. Heartened by their historically sound strategic moves, IAB Canada welcomes the added inventory into the Canadian marketing landscape.  CTV represents one…

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The First-Party Data Reality Cheat Sheet

IAB Canada hosted our Business of Digital: First-Party Data event this week. The discussion included a full slate of thought leaders that are on the frontlines, working with and shaping the future of this sustainable media fuel on the daily.  …

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Who’s Paying (for) Attention?

It’s Data Season at IAB Canada. As we prepare for our Report on Data event on November 30th, we will be covering off all angles of the subject by exploring topics that range from privacy and brand safety to the…

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