Booming In-Game Advertising Market Offers Rich Opportunities for Canadian Brands

Canada's in-game advertising industry is experiencing rapid growth, offering marketers a unique channel to reach enormous and captivated audiences. Industry figures underscore this trend, with the market projected to generate US$1.45bn in revenue by 2024 and grow steadily until 2029, presenting rich opportunities for brands across Canada. 

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IAB Canada Releases the Digital Advertising Revenue Report

IAB Canada was pleased to release the 2023 Internet Ad Revenue Survey report this week. The digital advertising industry experienced a year that could best be described as unpredictable. A strong start in the first quarter showed recovery momentum from…

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No AI Here

The Canadian media and marketing industry is alive with dynamic talent, innovation and design thinking. Underpinning our industry, is an impressive group of legendary individuals who have dedicated their careers to the pursuit of excellence but also contribute generously both…

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Future Gazing: The Role of AI in Advertising 

A conversation with Scibids Internet ad revenue exceeded 12.3 billion Canadian dollars in 2021, with a staggering 51% of ads being served programmatically (according to our IAB Canada 2021 Ad Revenue Study). But with the impending death of 3rd party cookies,…

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Netflix Flicks the Ad Switch

As Netflix moves full tilt towards developing their ad-supported service tier, they have announced their global technology partner that will be making it all happen. Microsoft has been named their technology and sales partner and given the discussions on the…

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