This week, IAB Canada participated in several discussions that touched on the theme of “always-on” media. While most brands understand the value of keeping the lights on across the calendar year, the term has clearly expanded its meaning. The industry…
Read MoreWFA reports concerning numbers this week from their recent study in partnership with Ebiquity that indicates that top advertisers who are responsible for more than $44bn in ad spend are reporting “intense pressure” from finance because of the worrying economic…
Read MoreIt’s data season and we’re gearing up for our upcoming Business of Digital: Report on Data event to close off the year. Research is on the radar for all of our members and IAB Canada is busy on several fronts.…
Read MoreWhile regulators are busy setting up legislative parameters for Artificial Intelligence, the online ad industry continues to innovate using AI to enhance reach and address the right audiences. National publisher and IAB Canada member The Globe and Mail, has made…
Read MoreAfter two years in development, yesterday the IAB Tech Lab announced that the Global Privacy Platform (GPP) has been finalized and is ready for industry adoption. This true industry initiative was born out of the collaboration the Global Privacy Working…
Read MoreThis week, IAB Canada held its eCommerce – Full Circle Shopping online event. Several speakers took the stage to share insights on the state of retail marketing and media in Canada. The takeaways from the packed agenda were highly practical…
Read MoreA conversation with Scibids Internet ad revenue exceeded 12.3 billion Canadian dollars in 2021, with a staggering 51% of ads being served programmatically (according to our IAB Canada 2021 Ad Revenue Study). But with the impending death of 3rd party…
Read MoreToronto was a buzz with the Future of Television this week. IAB Canada was on the ground at the event alongside many of our members. The agenda focused on one of the fastest growing mediums in the mix and over…
Read MoreThis week, IAB released part two of the Report on Data in partnership with Media Science. The study takes a qualitative look at data preparedness across senior-level, data decision-makers at brands, agencies, and publishers. While the industry is making great…
Read MoreWith the recent shift in consumer behaviour brought on by the global pandemic, retail channels are evolving to meet changing customer needs. With health and safety top of mind many are serving their customers in less crowded retail spaces, eliminating…
Read MorePrivacy and AI have been keeping us busy on the policy front at IAB Canada. ISED’s newly tabled Digital Charter Implementation Act, 2022 has a lot of new elements to unpack and we’re on the case. Aside from a revised private…
Read MoreIn a session held by WARC at the Cannes Lions International Festival of Creativity this past summer, J.P. Castlin, an independent strategist consultant, warned about a major shift in the way brands need to think about driving eCommerce growth. Profitability…
Read More