This week, the Canadian Gaming Summit found its way back to Toronto after an over 5-year hiatus from the city. The energy and optimism amoung the crowd of over 1,000 stakeholders could be compared to the dizzying early start-up days…
Read MoreAt yesterday’s State of the Nation event, we were thrilled to bring you the news that, after two years of collaboration with technical, legal and policy experts around the globe, the IAB Tech Lab has officially launched the Global Privacy…
Read MoreIAB Europe Interact took place this week in Madrid. The flagship event packed a full agenda covering the state of online advertising in Europe. The lively discussions signalled some interesting global trends given the sheer size of the market evaluated…
Read MoreFinally, a reprieve from numbers, policy, and plumbing – Cannes Lions season is upon us! The media side of the advertising business rarely has the time to reflect on the amazing creativity that the various channels carry on behalf of…
Read MoreIAB Europe’s recent Guide to In-App Advertising shares an eMarketer estimate of 89% of mobile usage time now spent in-app. The pandemic contributed greatly to the tremendous growth of digital and in-app in multiple verticals like grocery, food delivery, health, fitness,…
Read MoreAs the world of measurement continues to turn, discussions within our council groups and at our upcoming State of the Nation event, are centred around currencies and layers. We’ve come a long way in refining the standards that are used…
Read MoreThe foundations of SVOD are starting to crack as we watch the activities unfolding at Netflix with great interest. Heartened by their historically sound strategic moves, IAB Canada welcomes the added inventory into the Canadian marketing landscape. CTV represents one of…
Read MoreThe release of IAB Tech Lab’s Global Privacy Platform this quarter marks an achievement of enormous effort involving stakeholders working together from across the globe for over 2 years. This week, Anthony Katsur, CEO of IAB Tech Lab, shared his…
Read MoreIAB Canada had a strong iGaming Working Group kick-off session today with solid attendance from agencies, publishers, ad tech and operators all committed to the success of a responsible iGaming market in Ontario. Our special guest, Jeff Harris, Director, Financial Advisory…
Read MoreThere is no debate that digital media has impacted the purchase funnel in significant ways over the past 25 years – completely innovating the ways in which advertisers connect to their audiences. One of the pivotal moments for advertising has…
Read MoreBy September 2022, any organization in Canada that works with the Quebec market will need to come into compliance with the newly amended Quebec privacy legislation. This slate of new requirements rolls out in phases and eventually, in 2023, we…
Read MoreIAB Canada hosted our 5th Annual Location Based Advertising event yesterday on April 27, 2022. The agenda was packed with top industry leaders and the community was filled with optimism, and borderline giddiness, about some of the innovation taking place…
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