Le vendredi 22 septembre, l’essentiel des obligations de la loi 25 du Québec en matière de protection de la vie privée – la norme la plus élevée que nous ayons jamais connue dans notre pays – est officiellement entré en…
Read MoreReported by IAB Canada contributor Paolo Lacuna According to the 2022 IAB Canada Internet Ad Revenue Survey, Retail Media experienced remarkable growth, increasing 26% to reach an impressive $982 million in 2022. This surge firmly establishes Retail Media as one…
Read MoreAs of Friday, September 22nd the bulk of Quebec’s Law 25 privacy regime obligations – the highest standard we have ever seen in our country – officially come into effect. And while a few of the requirements are still a…
Read MoreIAB Canada Launches Retail Media Trends Survey We’ve partnered with Insider Intelligence to capture valuable insights about the market on this growing sector in Canada and as a thank-you for participating, we will share a summary of the results of…
Read MoreAs we settle into the back-to-school season, our industry is also in deep learning mode. Two rising media stars are competing for centre stage in every discussion – both present an enormous amount of untapped potential for the Canadian digital…
Read MoreAVOD Gaining Ground with Canadian Viewers Reported by IAB Canada contributor Paolo Lacuna Last year, we had the privilege of featuring Dave Pauk, Samsung Ads Canada Regional Sales Director, who shared some insightful Connected Television (CTV) predictions. In that article,…
Read MoreCountdown to Quebec Privacy Compliance The bulk of Quebec’s new privacy law requirements come into effect on September 22nd and according to a recent survey of 100 plus organizations, conducted in partnership with Gowling WLG, there are still several concerns…
Read MoreSix-second ads have proven to be extremely effective to connect with consumers across platforms like TikTok, YouTube, Pinterest, Snap and Meta properties. These short spots are able to create powerful meaning within just a few frames compared to traditional :15…
Read MoreToday the Alcohol and Gaming Commission of Ontario (AGCO) made significant updates to the Registrar’s Standards for Internet Gaming which will impact IAB Canada members. As of February 28th, 2024, igaming operators will no longer be able to use active…
Read MoreCatch the replay of your favourite IAB Canada events on our brand new IAB Canada On-Demand section. You now have the chance to listen to what top companies have to say about the latest topics in the digital marketing…
Read MoreOver the last few years, we have seen significant changes and challenges when it comes to attracting and retaining skilled digital marketing professionals. As we continue to prioritize supporting talent in the industry, we are in the process of conducting…
Read MoreAs the industry continues to invest in brand safety and refined contextual advertising solutions, the updated taxonomy delivered by IAB Tech Lab this week could not have come at a better time. Ad Product Taxonomy 2.0 is officially released for…
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