As we prepare for our June 17th State of the Nation discussion, we are delving deeply into the topic of privacy. In recent weeks, media headlines have been drawing attention to proposed models of contact tracing and other surveillance-type frameworks…

Local Media Initiative As announced in April, IAB Canada is in the process of developing a new local media database to serve as a whitelist that will provide local content with a fighting chance to compete within the programmatic marketplace.…

This week’s Community Uninterrupted discussion put the spotlight on Gen Z and their changing attitudes towards brands during the Covid-19 crisis. Chris Stefanyk, Head of Brand Partnerships at Wattpad, a Canadian creative studio platform that discovers untapped, unsigned and talented…

Over the past months, IAB Canada has reported on a major industry dilemma regarding the dangers of ad blocking and its impact on the access to reliable journalism. Millions of Canadians continue to rely on accurate, timely and continuous reporting…

Thanks to the increasingly connected lives of consumers, audio has officially reached critical mass and a broader pattern of smartphone use combined with a more connected mobile lifestyle, has positioned audio to play a more central role in consumers’ lives.…

IAB Canada presented its third wave of reporting on the impact of Covid-19 to digital advertising budgets in Canada this week during a Community Uninterrupted session. The report was launched at the onset of Covid-19 to capture quick snapshots around…

IAB Tech Lab kicked off Project Rearc with a series of global task force meetings over the past two weeks. This group consists of members and non-members with a goal to engage stakeholders across the industry globally to rearchitect digital…