This week’s Community Uninterrupted discussion put the spotlight on Gen Z and their changing attitudes towards brands during the Covid-19 crisis. Chris Stefanyk, Head of Brand Partnerships at Wattpad, a Canadian creative studio platform that discovers untapped, unsigned and talented…
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Dear IAB Canada Community, Over the past few months, I find myself inspired by our Community Uninterrupted content as it continues to provide awesome insights to our members and industry as a whole. We’ve heard from consultancies, publishers, research organizations…
Read MoreOver the past months, IAB Canada has reported on a major industry dilemma regarding the dangers of ad blocking and its impact on the access to reliable journalism. Millions of Canadians continue to rely on accurate, timely and continuous reporting…
Read MoreThanks to the increasingly connected lives of consumers, audio has officially reached critical mass and a broader pattern of smartphone use combined with a more connected mobile lifestyle, has positioned audio to play a more central role in consumers’ lives.…
Read MoreOver the past 7 weeks we have seen our industry forge together to support one another through sharing of insights and knowledge via IAB Canada’s Community Uninterrupted series of webinars. As we all work to get back onto steady ground…
Read MoreIAB Canada presented its third wave of reporting on the impact of Covid-19 to digital advertising budgets in Canada this week during a Community Uninterrupted session. The report was launched at the onset of Covid-19 to capture quick snapshots around…
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Last month IAB Canada reported on a major industry dilemma regarding the dangers of ad blocking and its impact on the access to reliable journalism. Millions of Canadians continue to rely on accurate, timely and continuous reporting from trustworthy Canadian…
Read MoreIAB Tech Lab kicked off Project Rearc with a series of global task force meetings over the past two weeks. This group consists of members and non-members with a goal to engage stakeholders across the industry globally to rearchitect digital…
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Today, and over the next few weeks, we are all being challenged to navigate the unknown due to the recent COVID-19 outbreak. During this time, community is more important than ever, and we encourage you to stay connected with your…
Read MoreThis week’s Community Uninterrupted has already packed a punch of insights around communications and crisis management. Kevin Keane, CEO of Brainsights presented compelling data on the current condition of Canadian consumers’ thoughts. Brainsights research shows how very important it is…
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Today, and over the next few weeks, we are all being challenged to navigate the unknown due to the recent COVID-19 outbreak. During this time, community is more important than ever, and we encourage you to stay connected with your…
Read MoreIAB Canada released its second wave of the Barometer Report measuring the impact of COVID-19 on ad spending according to the buy-side. The report is designed to capture quick snapshots around short to mid-term strategic activity as well as general…
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