Written by: Melody Lin With Canada being one of the most multicultural countries in the world, message diversification is more important now than ever before. IAB Canada’s Digital@Dusk event took place in Vancouver this week. Digital and multi-platform professionals from…
Read MoreWritten by: Polina Moliboga-Fuchs Transparency, brand safety, trust and measurement were some of the key topics unpacked at IAB Canada’s first event of the year entitled ‘Business of Digital: Road Map to a Trusted Supply Chain – Re-imagining Digital Media.’…
Read MoreThe following additional areas were also probed in late January/early February, including Ad Blocking, Fee Transparency, Legally Compliant Data, Valid Traffic and legitimate Viewability metrics. Over 80% of the sample was equally split between buy-side versus sell-side firms; i.e. agencies/clients…
Read More2020 is gearing up to be another year fueled by policy changes and IAB Canada is working extremely hard to ensure that the voice of the digital advertising industry is heard. Privacy Update: The most pressing issue on the agenda…
Read MoreThis month the industry was busy with commentary on Google’s announcement around ending support for third-party cookies in the Chrome browser by 2022 or sooner. Google communicated its intention to use the “Privacy Sandbox” as a platform to develop alternative…
Read MoreSecuring and retaining the right talent is tough, at all levels. Over the years, the knowledge and skills required for even entry level positions in the field of online advertising has elevated beyond the basics (recall the first media job…
Read MoreDear IAB Canada Members, It is hard to believe another year has passed, and what a year it has been! As 2019 comes to a close, I would like to take a moment to reflect on some of the…
Read MorePrivacy: On November 18th, the IAB Tech Lab released version 1.0 of the technical specifications for the IAB CCPA Compliance framework and encouraged digital property owners and ad platforms to being their technical implementation efforts. The Framework supports compliance with…
Read MoreWhen it comes to data, the only thing we really know is that it is indispensable to our industry. The future of data? Well, there’s a lot of speculation on that. November was “Data Month” for IAB Canada and to…
Read MoreIAB Canada’s Data Month concluded yesterday with the annual Report on Data event which featured the CMUST Study results, an overview on Policy as a data leveler and interesting looks into first party data usage. Kicking off the discussion on…
Read MoreIAB Canada was pleased to announce the newly elected digital leaders to the Board of Directors at the AGM meeting this week. Also confirmed, were the newly elected Chairs of Councils & Committees, making for an exciting group of digital…
Read MoreHelp Shape the Future of the Digital Advertising Industry in Canada by joining the IAB Canada Board of Directors! Lean-In to Powerful Digital Leadership IAB Canada Board Membership brings together digital marketing thought leaders to help drive growth of the…
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