When reflecting on your own media habits and how they’ve evolved in the past few years, do you feel you are watching more or less television than before? How about how much time you spend reading printed daily newspapers? Or…
Read MoreChristmas Miracle 2014 True Reach: 3,954,988 views WestJet 11/30/14 Social Interactions: 230,833 WestJet broke through in the branded video universe with its 2013 holiday campaign, Christmas Miracle. Prior to that campaign, WestJet produced a fair amount of video, but most…
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Here is part one of our “digital marketing tips” blog post series. Over the coming months, we’ll publish a new blog post where an IAB Canada course instructor will share key digital marketing insights. For more tips, news, and helpful…
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If you’re in the Montreal area, be sure to join us for X-Series: Metrics on January 19th! We’re revealing the latest Canadian Media Usage Trends (CMUST) – French Canada results – plus unveiling brand new Canadian Media research. Here are…
Read MoreIAB Canada is excited to bring you X-Series: Metrics at the Ritz-Carlton Hotel in Toronto on December 4th. During the event, we’re unveiling the latest Canadian Media Usage Trends (CMUST) results and implications, PLUS brand new Canadian digital research insights…
Read More#MyBrotherWorksAtSears True Reach®: 1,460,044 views Sears Canada 11/6/14 Social Interactions: 21,472 It’s been rough going for Sears over the past few years. While Sears was the darling of the catalog era, the retailer has had a harder time moving into…
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Non-human, or illegitimate traffic, has an impact on all stakeholders in our industry – advertisers, agencies, and publishers. Not only can budgets be wasted but it can also affect important metrics that make digital media powerful and underpin our continued…
Read MoreIAB Canada is excited to bring you X-Series: Metrics, December 4th 2014 in Toronto. The event will be filled with ground-breaking Canadian media research and industry leading presentations from senior executives at the top mobile advertising firms. If you’re in…
Read MoreBeautiful Age True Reach: 732,017 views Dove 9/8/14 % Change in Views: 2,969 In honor of its 50th anniversary, Dove has released a Real Beauty campaign in Canada that focuses exclusively on age. Beautiful Age is built on a single…
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IAB Canada gains three new board members, with the addition of Hope Bagozzi, Senior Director of Creative and Digital Innovation at McDonald’s Restaurants of Canada, Brandon Grosvenor, Vice President of Sales at Microsoft Advertising & Online Canada, and Andrew Saunders,…
Read MoreIAB Canada is raising attention to the issue of non-human traffic: meaning illegitimate ‘Bots’, being counted as actual traffic. Legitimate Bots exist to perform helpful functions, are well known and are filtered out of marketing metrics, it’s the illegitimate Bots…
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