We messed up. As technologists, tasked with delivering content and services to users, we lost track of the user experience. Twenty years ago we saw an explosion of websites, built by developers around the world, providing all forms of content.…
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Online traffic fraud is a hot topic that is well explained in many places. Instead of re-hashing trampled ground, let’s recognize that a couple of simple actions are the base of this problem and propose an interim standard that would…
Read MoreThe morning addressed the trends of mobile and emerging markets. Two things stood out – overcoming costs of handsets/data and the scale of the numbers as hurdles are reduced. They’re talking about managing the data of billions of people coming…
Read MoreIAB Canada President, Chris Williams is currently in Seville Spain at the i_COM Global Summit representing IAB Canada on the world stage. DAY 1 – Notes and Insights George Ivie, CEO of the MRC is here in Seville Spain chairing…
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Click to enlarge graph. Thanks, everybody! Staff, speakers, board members, attendees, volunteers, students and bartenders. As you can see from the above heat map – the second Tech stage was a success. Thanks LevelOne Analytics and Paul Vincent at Neuranet…
Read MoreDear IAB Canada members, As I reflect on the past year’s activities and anticipate the coming year’s excitement, I can’t help but come to the conclusion that this is the most exciting time to part of digital advertising. Never before…
Read MoreDavid Thomas over at Marketing Magazine challenged us with some questions about the release of the Traffic of Good Intent guidelines. We turned it around over night with thanks from the Programmatic Trading committee, Julia Casale gets special thanks for…
Read MoreIAB Canada is very pleased to announce that at its annual general meeting on November 21 its Board of Directors has appointed Joe Strolz as Chairman of the Board 2014 – 2015. Joe has served on the Board for over…
Read MoreMedia research and data is an increasingly hot topic. Data drives insights that turn into strategies which drive media spending decisions. That hasn’t changed, what has changed is the explosion of media choices that consumers can make. What’s missing is…
Read MoreThe MRC is getting closer to lifting the advisory against viewable impressions as currency. You can download the PDF of their report here: Viewable The larger question is what happens after the MRC steps away? At the joint publisher/agency council…
Read MoreChris Williams recently attended IAB US Ad Ops summit in NY; here is his update. All points of view are not necessarily those of Chris William’s. Quentin George is someone to really pay attention to. He gave a very thoughtful…
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