What is the GDPR? In a nutshell, the General Data Protection Regulation is a new European legal framework governing the use of personal data. It will replace all existing national data protection laws across the EU and will apply across…
Read MoreWhy New Ad Formats? The rise of ad blockers meant that the supply chain had a glaring problem. And it did. Consumers were blocking ads for a variety of reasons, all of which threatened the long-term health of publishers (and…
Read MoreTAG ended 2017 on a major high by releasing a benchmarking study that found that TAG Certified channels have a measured IVT rate of 1.48% across video and display inventory – an 83% reduction in IVT as compared to the…
Read MoreThe mission of the Authorized Digital Sellers (ads.txt) project is to increase transparency in the programmatic advertising ecosystem. The program is a simple, flexible and secure method that publishers and distributors can use to publicly declare the companies they authorize…
Read MoreBrand Safety continues to be top of mind for advertisers as they continue to work on mitigating risk of brand exposure to inappropriate content online. IAB Canada developed a workshop to improve awareness around tools that are widely available to…
Read MoreIAB Canada is thrilled to announce Laura Ferron’s appointment to Senior Director, Councils and Committees at IAB Canada. Laura has over 8 years of industry experience having spent six years in progressive roles at top media research companies including comScore…
Read MoreAfter attending the 2018 Annual Leadership Meeting in California last week, it was clear that all stakeholders in the digital advertising landscape have their work cut out for them. Traditional brands are faced with the challenges of an onslaught of…
Read MoreThe fast-approaching General Data Protection Regulation (GDPR) has been on our radar since 2016 but the enforcement date of May 25, 2018 is fast approaching. The implications of the international legislation are far reaching as all Canadian industry stakeholders who…
Read MoreTAG, Trustworthy Accountability Group released a report this week (October 6’17) – the new EY Digital Piracy study – indicating that the industry’s efforts to combat ad-supported online piracy effectively reduced the advertising revenue of pirate sites by about…
Read MoreThe September 14th Ad Ops Insider post provides a great overview and update on Ads.txt adoption – From a local market stand point there are 70 Canadian pure plays set up and hundreds in the process. We’re working on providing…
Read MoreApple announced last week that although cookies will continue to operate on users’ Safari browsers , Apple will purge all their data after 24 hours as opposed to the 30-day standard marketers and ad-tech companies have been accustomed to. Intelligent…
Read More2016 Internet Ad Revenue grows sharply by 19% to $5.5 billion. Mobile continues to drive the Internet’s expansion, surging 57% to $2.5 billion, now almost 1-in-2 of all Internet ad dollars. Video grows 34%, faster than any other ad format.…
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