Unboxing Canadian eCommerce

This week, IAB Canada hosted their second annual Business of Digital event covering all aspects of eCommerce in Canada. The half-day event was packed with stimulating presentations and practical insights that have been gleaned over the past two years of…

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The Future is Frictionless

With just a few weeks left of summer, fall collections are appearing in shop windows and marketers are putting their strategic visions into full practice. After a two-year push towards eCommerce enablement, where virtually every category can be shopped and…

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Digital Reach Gets a Makeover

This week’s Business of Digital “Digital for Reach” event left the Canadian online advertising community with a lot to think about and to celebrate. While the industry works against the cookie clock to re-vamp the ecosystem to enable a privacy-first…

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A Big Week for Universal IDs

UID 2.0 Now Open Source through IAB Tech Lab and IAB Canada Releases Guide to Unified IDs   The source code for UID 2.0 has officially landed at IAB Tech Lab. This week, the developer of UID 2.0, The Trade Desk,  announced that they…

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