IAB Canada eCommerce – Full Circle Shopping Recap

This week, IAB Canada held its eCommerce – Full Circle Shopping online event. Several speakers took the stage to share insights on the state of retail marketing and media in Canada. The takeaways from the packed agenda were highly practical…

Read More

Brand Relevancy and Reach in a Cookieless World

In 2022, marketers will continue to be faced with the challenge of finding new ways to leverage the power of cross channel digital advertising to reach Canadians effectively and meaningfully while utilizing new means of addressability. Sifting through the massive…

Read More

Meaningful Measurement in a Cookieless World

In 2022, marketers will continue to be faced with the challenge of finding new ways to leverage the power of cross channel digital advertising to reach Canadians effectively and meaningfully while utilizing new means of addressability. While attaining critical mass…

Read More

Who’s Paying (for) Attention?

It’s Data Season at IAB Canada. As we prepare for our Report on Data event on November 30th, we will be covering off all angles of the subject by exploring topics that range from privacy and brand safety to the…

Read More

Unboxing Canadian eCommerce

This week, IAB Canada hosted their second annual Business of Digital event covering all aspects of eCommerce in Canada. The half-day event was packed with stimulating presentations and practical insights that have been gleaned over the past two years of…

Read More

The Future is Frictionless

With just a few weeks left of summer, fall collections are appearing in shop windows and marketers are putting their strategic visions into full practice. After a two-year push towards eCommerce enablement, where virtually every category can be shopped and…

Read More

Digital Reach Gets a Makeover

This week’s Business of Digital “Digital for Reach” event left the Canadian online advertising community with a lot to think about and to celebrate. While the industry works against the cookie clock to re-vamp the ecosystem to enable a privacy-first…

Read More

A Big Week for Universal IDs

UID 2.0 Now Open Source through IAB Tech Lab and IAB Canada Releases Guide to Unified IDs  The source code for UID 2.0 has officially landed at IAB Tech Lab. This week, the developer of UID 2.0, The Trade Desk,  announced that they are…

Read More

IAB Canada Releases “Guide to Modernized Contextual Advertising”

As a second installment of the “Moving Towards Cookie Independence” series, the Guide to Modernized Contextual Advertising covers critical developments in the area of AI and machine learning that are contributing to the rebirth of the original media tactic. Rapid developments in the…

Read More