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Tag: cookie independence

May 25, 2023

All Systems Tracking for Cookie Independence Second Half of 2024

On the addressability front, last week Google hit a major milestone with its announcement that measurement and relevance APIs would be available to developers to begin scaled, live-traffic testing, in preparation for cookie deprecation. With no major changes expected to…

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Jun 30, 2021

Another Tool for the Toolkit – An IAB Canada Guide to CDPs released today!

As we work to help our members prepare for Cookie Independence we are excited to release our latest guide that covers an emerging ad tech must-have, the Customer Data Platform (CDP) Recent developments in the digital advertising ecosystem stemming from…

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Apr 1, 2021

IAB Canada Releases “Guide to Modernized Contextual Advertising”

As a second installment of the “Moving Towards Cookie Independence” series, the Guide to Modernized Contextual Advertising covers critical developments in the area of AI and machine learning that are contributing to the rebirth of the original media tactic.  Rapid developments in…

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