In late 2024, IAB Canada identified a brewing issue in the digital advertising ecosystem—one that’s quietly impacting campaign performance, publisher monetization, and buyer accountability: signal strength.
Read More
2025: The Year of Now – Advancing Identity Solutions and Digital Advertising in Canada; 2025: The Year of Connected TV—Insights from Yahoo's Jon Finnie
Read More
As the fate of third-party cookies remains uncertain, digital advertisers are getting creative. During a recent IAB Canada Data Night panel discussion, industry leaders shared how unfazed they are by cookie uncertainty.
Read More
In a recent IAB Canada Data Night panel discussion moderated by Kelly Ruston, Director, Legal Counsel for Index Exchange, industry leaders shared insights on how the advertising landscape is evolving towards cookie independence.
Read More
In a lively fireside chat during IAB Canada’s Data Night Toronto: New Frontiers of Addressability, Sonia Carreno, President of IAB Canada and Trevor Cresswell Strategic Partner Manager, Industry Relations at Google, dug into one of the most talked about topics in digital advertising: the future of addressability in a world of diminished but lingering third-party cookies.
Read More
This week almost 30,000 digital advertising professionals made their way to DMEXCO, one of the world’s largest online advertising and marketing conferences in Cologne, Germany organized by BVDW (IAB affiliate in Germany) and several presenting partners including IAB Europe.
Read More
Google has made a dramatic U-turn on its plan to phase out third-party cookies. Instead of eliminating 3rd-party cookies, they have decided to introduce a new Chrome feature designed to give users more control over their browsing and privacy settings.
Read More
The recent IAB Canada's State of the Nation 2024 event in Toronto took on a critical issue in the advertising industry - the phase-out of third-party cookies by Google Chrome, slated for Q1 2025.
Read More
The future of digital advertising is centered around privacy. As third-party cookies eventually crumble, panelists at IAB Canada’s State of the Nation event in Toronto explored actionable tactics for maintaining effective audience targeting while upholding evolving privacy standards.
Read More
Google may have hit the snooze button on phasing out third-party cookies, but the digital ad world isn't hitting pause. Case in point: the IAB Tech Lab's Rearc Addressability and PETs Working Group just dropped the ID Solutions Guidance.
Read More
Google has announced further delays in the deprecation of third-party cookies and will not be moving forward until early 2025.
Read More
Another DSP has stepped forward with solutions to help navigate cookie independence. Yahoo recently announced an expansion of its Identity Solutions product suite to include identity testing capabilities directly integrated with Yahoo DSP. These capabilities allow advertisers to simulate and…
Read More