The Science Behind B2B Marketing 

B2B had a notable presence at Cannes this year with a presentation by Linkedin that set the stage outlining the overall growth of the sector. The overall rise in B2B offerings brings with it an inevitable need to reach customers…

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New Standards Released for In-App Ads  

IAB Europe’s recent Guide to In-App Advertising shares an eMarketer estimate of 89% of mobile usage time now spent in-app. The pandemic contributed greatly to the tremendous growth of digital and in-app in multiple verticals like grocery, food delivery, health, fitness,…

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Navigating the Ocean of Data

Thoughts from the IAB Canada Community It’s Data Season at IAB Canada and we are in the final stages of assembling a stellar cast of industry experts to join us on the stage at our Report on Data event on November 30. During…

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Unboxing Canadian eCommerce

This week, IAB Canada hosted their second annual Business of Digital event covering all aspects of eCommerce in Canada. The half-day event was packed with stimulating presentations and practical insights that have been gleaned over the past two years of…

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Quality Digital Marketing is Landing in 2022

Faced with imminent removal of one of the most valuable tools in the digital marketer’s toolkit, it was music to the industry’s ears to hear that Google was delaying its plans to diminish third-party cookies by a year. One-on-one discussions…

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The Future is Frictionless

With just a few weeks left of summer, fall collections are appearing in shop windows and marketers are putting their strategic visions into full practice. After a two-year push towards eCommerce enablement, where virtually every category can be shopped and…

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The Future of eCommerce is Now

Businesses across all categories continue to flock to eCommerce enablement. According to Oracle, in 2020 the US witnessed 10 years’ worth of eCommerce growth within three months and we saw a similar story unfold here in Canada. Standard Media Index…

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Grocery Clicks and Collects on eCommerce in Canada

According to a recent study by IAB Canada Member Time + Space Media, the online grocery shopper is here to stay. In “The Rise of the Omnichannel Grocer Shopper” they not only explore the different models for online grocery (subscription vs. free delivery) a…

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