Written by Guest Contributor, Maryam Kakal IAB Canada wrapped up a busy year of events this week with the Business of Digital: Report on Data. Hosted in-person at the Scotiabank Theatre, this event featured an agenda of experts covering all…
Read MoreThis week, IAB Canada held its eCommerce – Full Circle Shopping online event. Several speakers took the stage to share insights on the state of retail marketing and media in Canada. The takeaways from the packed agenda were highly practical…
Read MoreWith the recent shift in consumer behaviour brought on by the global pandemic, retail channels are evolving to meet changing customer needs. With health and safety top of mind many are serving their customers in less crowded retail spaces, eliminating…
Read MoreB2B had a notable presence at Cannes this year with a presentation by Linkedin that set the stage outlining the overall growth of the sector. The overall rise in B2B offerings brings with it an inevitable need to reach customers…
Read MoreWhen it comes to channel planning for eCommerce, we have a tendency to dive straight to the bottom of the funnel to move quickly towards a search, click and buy stream. Getting as close a proxy to the transaction is…
Read MoreIAB Europe’s recent Guide to In-App Advertising shares an eMarketer estimate of 89% of mobile usage time now spent in-app. The pandemic contributed greatly to the tremendous growth of digital and in-app in multiple verticals like grocery, food delivery, health, fitness,…
Read MoreThoughts from the IAB Canada Community It’s Data Season at IAB Canada and we are in the final stages of assembling a stellar cast of industry experts to join us on the stage at our Report on Data event on November 30. During…
Read MoreThis week, IAB Canada hosted their second annual Business of Digital event covering all aspects of eCommerce in Canada. The half-day event was packed with stimulating presentations and practical insights that have been gleaned over the past two years of…
Read MoreFaced with imminent removal of one of the most valuable tools in the digital marketer’s toolkit, it was music to the industry’s ears to hear that Google was delaying its plans to diminish third-party cookies by a year. One-on-one discussions…
Read MoreWith just a few weeks left of summer, fall collections are appearing in shop windows and marketers are putting their strategic visions into full practice. After a two-year push towards eCommerce enablement, where virtually every category can be shopped and…
Read MoreBusinesses across all categories continue to flock to eCommerce enablement. According to Oracle, in 2020 the US witnessed 10 years’ worth of eCommerce growth within three months and we saw a similar story unfold here in Canada. Standard Media Index…
Read MoreWhile the industry continues to focus on re-imaging the digital advertising ecosystem, eCommerce has seen significant growth over the past few years and has been experiencing its own reinvention. As we prepare for the upcoming Business of Digital eCommerce event…
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