Doing Business on CTV

IAB Canada continues to track the B2B market as trends emerge that are forcing marketers to rethink the usual tools of the trade to reach these elusive audiences. Given the niche targets that are actively in-market for very limited windows…

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Clean Rooms Unplugged – IAB Canada Data Night Recap

Last week IAB Canada gathered the Toronto community for an intimate, unplugged, no-nonsense spotlight on the latest star of the tech stack – the clean room. While the winter storm of the season was brewing outside, inside was heated with…

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Data Clean Rooms: Why All the Fuss?

A guest post by Evan Wood, EVP & Chief Strategy Officer, Environics Analytics At IAB Canada we are putting the finishing touches on our upcoming Data Night– The Uncapped Potential of Clean Rooms – taking place on February 23rd, in…

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A Precedent-Setting Case for Omni-Channel Consent

An interesting privacy case emerged last week involving Home Depot. The case provides some clear guidance on an area of vulnerability for most retailers around obtaining consent – point of sale.Last week the Office of the Privacy Commissioner of Canada…

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Report on Data 2022 – Event Recap

Written by Guest Contributor, Maryam Kakal IAB Canada wrapped up a busy year of events this week with the Business of Digital: Report on Data. Hosted in-person at the Scotiabank Theatre, this event featured an agenda of experts covering all…

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IAB Canada eCommerce – Full Circle Shopping Recap

This week, IAB Canada held its eCommerce – Full Circle Shopping online event. Several speakers took the stage to share insights on the state of retail marketing and media in Canada. The takeaways from the packed agenda were highly practical…

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Return on Consent

Salesforce recently released the Fifth Edition of the Connected Customer report, and the results indicate that despite the push for enhanced privacy regulations across borders, consumers are asking for experiences that are uniquely driven by data.While the sentiment around service…

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The First-Party Data Reality Cheat Sheet

IAB Canada hosted our Business of Digital: First-Party Data event this week. The discussion included a full slate of thought leaders that are on the frontlines, working with and shaping the future of this sustainable media fuel on the daily.  We’ve…

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