The First-Party Data Reality Cheat Sheet

IAB Canada hosted our Business of Digital: First-Party Data event this week. The discussion included a full slate of thought leaders that are on the frontlines, working with and shaping the future of this sustainable media fuel on the daily.  …

Read More

Minding the PET Store – Optable Talks Clean Rooms

Over the past 5 years, IAB Canada has been carefully watching the growth of DTC brands while anticipating their advanced use of digital channels due to their native understanding of first party data. Today, as we face privacy patchworks, cookie…

Read More

The Science Behind Creative Effectiveness

While the industry re-arranges the deck chairs on addressability in a cookieless media supply chain, advertisers, as a critical part of their strategy to shore up first party data and loyalty, are shifting their focus back to communications and the art of…

Read More

Quality Digital Marketing is Landing in 2022

Faced with imminent removal of one of the most valuable tools in the digital marketer’s toolkit, it was music to the industry’s ears to hear that Google was delaying its plans to diminish third-party cookies by a year. One-on-one discussions…

Read More