IAB Canada hosted our Business of Digital: First-Party Data event this week. The discussion included a full slate of thought leaders that are on the frontlines, working with and shaping the future of this sustainable media fuel on the daily. We’ve…
Read MoreWith the launch of regulated iGaming in Ontario weeks away, we continue to support and act as a resource to both regulators and industry as we collectively embark into unchartered territory. AGCO, the body responsible for creating standards for the gaming industry,…
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In preparation for next week’s Business of Digital: The First Party Reality – The New Rules of Engagement, we sat down with IAB Canada member and topic sponsor, Didomi to get their unique take on the critical and ever-changing role…
Read MoreDeloitte’s recent report on the iGaming industry in Canada “Bettor Perspectives” states that “the legalization of single-sports betting is one of the most significant developments the Canadian sports, entertainment and gaming sectors have seen in years”. While the jury is…
Read MoreLast week, Dooly, a SaaS provider specializing in sales, released their 2022 Sales Happiness Index Report. The U.S. study surveyed over 600 sales professionals in Q4 2021 about the state of sales productivity and the results reveal some red flags…
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Since the passing of Bill C-218 the Safe and Regulated Sports Betting Act, countless hours have been spent by regulators to develop standards and prescriptive operator agreements to help protect consumers as well as prevent potential loss of earnings to…
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On theme for our upcoming Business of Digital “First Party Reality - The New Rules of Engagement” event on March 30, 2022, IAB Tech Lab has just released a highly anticipated new specification that will enable publishers to organize their…
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Last month, IAB Canada hosted two significant events that delved into the world of “Reach”. The first was a cross-council panel discussion about the rise of audio and “theatre of the mind” in the context of reaching mass audiences. The…
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Over the past 5 years, IAB Canada has been carefully watching the growth of DTC brands while anticipating their advanced use of digital channels due to their native understanding of first party data. Today, as we face privacy patchworks, cookie…
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IABs across the globe have signalled a renewed focus on the importance of supporting news coverage and combatting misinformation during this tragic time of conflict. As journalists continue to report on developments overseas, Canadians’ online news consumption inevitably shows sustained…
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In 2022, marketers will continue to be faced with the challenge of finding new ways to leverage the power of cross channel digital advertising to reach Canadians effectively and meaningfully while utilizing new means of addressability. Sifting through the massive…
Read MoreIn 2022, marketers will continue to be faced with the challenge of finding new ways to leverage the power of cross channel digital advertising to reach Canadians effectively and meaningfully while utilizing new means of addressability. While attaining critical mass…
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