IAB Canada Launches Skills Labs
IAB Canada is thrilled to introduce Skills Lab, a new education series created to address the growing need for specialized skills in Canada’s digital advertising industry.
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IAB Canada Completes the 4th Digital Advertising Salary Survey
IAB Canada has completed the 2024 Salary Study containing several major insights depicting a changed job market for the digital advertising industry in Canada. 2024 has been a challenging year for the digital media advertising jobs sector.
Read MoreIAB Canada and Retail Council of Canada Launch First-Ever Joint Survey on Retail Media
IAB Canada is proud to announce the launch of its first joint initiative with the Retail Council of Canada (RCC) – a nationwide survey aimed at assessing the evolving Retail Media landscape in Canada.
Read MorePulse on Policy – Updates on C-27, Digital Service Tax and Illegal Operators in Ontario Online Gambling
IAB Canada continues to remain at the forefront of policy developments, and we continue to engage government and advocate for our members and industry. Our current priorities include Bill C-27, The Digital Service Tax (DST), age assurance, and illegal operators in the Ontario online gambling ecosystem. Following are some updates on our actions on those files.
Read MoreData Night Toronto Insights – The Industry Continues to Adapt and Innovate towards Cookie Independence
In a recent IAB Canada Data Night panel discussion moderated by Kelly Ruston, Director, Legal Counsel for Index Exchange, industry leaders shared insights on how the advertising landscape is evolving towards cookie independence.
Read MoreData Night Toronto Insights – What’s Next for Google & the Cookie Phase-Out?
In a lively fireside chat during IAB Canada’s Data Night Toronto: New Frontiers of Addressability, Sonia Carreno, President of IAB Canada and Trevor Cresswell Strategic Partner Manager, Industry Relations at Google, dug into one of the most talked about topics in digital advertising: the future of addressability in a world of diminished but lingering third-party cookies.
Read MoreIAB Canada and RCC Join Forces to Drive Retail Media Forward in Canada
IAB Canada and Retail Council of Canada (RCC), have announced a strategic collaboration aimed at advancing the digital retail advertising landscape in Canada.
Read MoreThings we Need to Know – An Update on IAB Canada Research
IAB Canada has focused on key priority areas to help deliver relevant reporting to the Canadian market.
Read MoreCanada’s Digital Ad Industry Faces DST Disruption
The new Digital Services Tax (DST) is set to disrupt Canada's $18B digital advertising ecosystem, hitting businesses hard.
Read MorePulse on Policy
Updated August 1, 2024. While the House takes a rest, IAB Canada is continuing to track files that are impacting the industry both near and far. Following are two files that have seen some recent activity.
Read MoreReflections on IAB Canada’s State of the Nation 2024
IAB Canada’s State of the Nation roadshow wrapped up this week. Moving across Toronto, Vancouver, Montreal and Halifax, this coast-to-coast event brought hundreds of Canadian digital media and marketing professionals together to discuss the latest issues, trends and opportunities in the sector.
Read MoreDecoding Industry Growth at IAB Canada’s State of the Nation Toronto 2024
IAB Canada’s recent State of the Nation event in Toronto provided some key insights into the state of the industry as we close out the first half of the year. Canada's digital media revenue is expected to reach $18.1 billion by the end of 2024, indicating steady growth from $15.9 billion in 2023. Growth is diverse in this dynamic sector as we turn our attention the retail media, CTV and the changing definition of search and performance media.
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