The Sustainability Barometer study reveals a critical insight – a third of ad inventory went unsold because of unmet environmental sustainability standards.
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In today’s polarized landscape, the advertising world faces unprecedented challenges as consumer behavior becomes increasingly influenced by political ideology. This discussion paper explores how brands can turn potential pitfalls into opportunities for differentiation and growth.
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IAB Canada is excited to announce new episodes of The Business of Digital Podcast, amplifying the importance of audio advertising in Canada.
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IAB Canada is thrilled to introduce Skills Lab, a new education series created to address the growing need for specialized skills in Canada’s digital advertising industry.
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IAB Canada has completed the 2024 Salary Study containing several major insights depicting a changed job market for the digital advertising industry in Canada. 2024 has been a challenging year for the digital media advertising jobs sector.
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IAB Canada is proud to announce the launch of its first joint initiative with the Retail Council of Canada (RCC) – a nationwide survey aimed at assessing the evolving Retail Media landscape in Canada.
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IAB Canada continues to remain at the forefront of policy developments, and we continue to engage government and advocate for our members and industry. Our current priorities include Bill C-27, The Digital Service Tax (DST), age assurance, and illegal operators in the Ontario online gambling ecosystem. Following are some updates on our actions on those files.
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In a recent IAB Canada Data Night panel discussion moderated by Kelly Ruston, Director, Legal Counsel for Index Exchange, industry leaders shared insights on how the advertising landscape is evolving towards cookie independence.
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In a lively fireside chat during IAB Canada’s Data Night Toronto: New Frontiers of Addressability, Sonia Carreno, President of IAB Canada and Trevor Cresswell Strategic Partner Manager, Industry Relations at Google, dug into one of the most talked about topics in digital advertising: the future of addressability in a world of diminished but lingering third-party cookies.
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IAB Canada and Retail Council of Canada (RCC), have announced a strategic collaboration aimed at advancing the digital retail advertising landscape in Canada.
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IAB Canada has focused on key priority areas to help deliver relevant reporting to the Canadian market.
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The new Digital Services Tax (DST) is set to disrupt Canada's $18B digital advertising ecosystem, hitting businesses hard.
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