It’s Upfronts season in Canada, the annual reveal of programming that will be made available for advertisers across all segments. With significant shifts in the way Canadians are consuming TV in Canada (accelerated through the pandemic), the way in which…
Read MoreIAB Canada has been tracking the Canadian News Bill C-18 and the concerns it has raised with regards to supporting access in the Canadian media marketplace. As a result, we are encouraged by the increasing demand for the Canadian News…
Read MoreThe Canadian media and marketing industry is alive with dynamic talent, innovation and design thinking. Underpinning our industry, is an impressive group of legendary individuals who have dedicated their careers to the pursuit of excellence but also contribute generously both…
Read MoreThis week, we headed to the Hill for two productive days of meetings with policy makers and government officials representing all sides of a series of pressing issues for the digital advertising sector. Bill C-27 was at the top of…
Read MoreIAB Canada has been busy in-session with Councils this month. Reflecting on Q1, while we continue to face an underlying theme of economic uncertainty, there is no shortage of concrete issues on the minds of our members on both the…
Read MoreIAB Canada continues to support Diversity, Equity, and Inclusivity in the online advertising sector. By modifying taxonomies to better reflect what we are describing in our market (ie. blocklists and allow lists), encouraging our members to put forward diverse talent…
Read MoreLast week marked the first birthday of regulated iGaming in Ontario and the celebrations kicked off at a sold-out summit hosted by the Canadian Gaming Association. The mood was bright and for good reason – this booming new sector comprised…
Read MoreWith “uncertainty” being a major theme in our industry at large, the need for tighter and clearly defined standards is at an all-time high. This is not lost on IABs globally as they turn their attention towards two important initiatives…
Read MoreIAB Canada released its third annual Barometer Report on Digital Reach. The study provides a snapshot from the buy side on the general outlook of the industry in 2023, planned investment strategies and also looks at measurement and brand safety. …
Read MoreAs our awareness shifts towards first party data and the key it holds to unlocking the opportunities left for advertisers to address audiences in the next iteration of online advertising, we are focusing our attention on practical applications that can…
Read MoreWritten by Guest Contributor, Maryam Kakal IAB Canada wrapped up a busy year of events this week with the Business of Digital: Report on Data. Hosted in-person at the Scotiabank Theatre, this event featured an agenda of experts covering all…
Read MoreWhile 2022 has proven to be an unpredictable year for everyone it has been particularly challenging for those responsible for hiring at the agency level. With the top half of the year presenting industry with significant talent shortages across the…
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