The IAB Tech Lab recently introduced updates to the OpenRTB standard—core to programmatic advertising—to align with Google’s Privacy Sandbox’s Protected Audience API. These updates represent a pivotal step towards helping the advertising industry seamlessly transition to privacy-conscious ad models when…
Read More
IAB Canada recently hosted a webinar with IAB Tech Lab CEO Anthony Katsur to present the complexities and potential challenges of Google’s Privacy Sandbox initiative. This bold proposal aims to reshape digital advertising by phasing out third-party cookies, removing access…
Read More
Artificial intelligence (AI) is poised to bring about positive social changes, yet ensuring its responsible and ethical implementation remains a top priority. TELUS, a leading telecommunications company dedicated to responsible AI practices and member of IAB Canada, recently released its…
Read More
Artificial Intelligence has played an integral role in performance marketing for many years. AI-powered platforms have revolutionized how consumers use search and consequently transformed search advertising. This industry paper explores what marketers need to consider to ensure continued success with…
Read MoreToday, IAB Tech Lab announced the release of their Differential Privacy Guidance, a document developed by the PETs Working Group designed to empower all stakeholders in the digital media ecosystem with the knowledge and tools needed to evaluate and implement…
Read MoreThis week IAB Canada submitted official feedback to the Standing Committee on Industry and Technology (INDU) who are currently reviewing the proposed Bill C-27 – an Act to govern both privacy and artificial intelligence. Working with our Privacy and AI…
Read MoreAs we prepare for the upcoming Report on Data event on November 29th in Toronto, IAB Canada and our community are all about data that helps discover opportunities in the Canadian digital media landscape. Recently, The Globe Media Group released a…
Read MoreCanada’s Digital Charter (Bill C-27) made its way back onto the order paper last week at the Standing Committee on Industry and Technology (INDU). This important legislation has been top of mind for all Canadians and is comprised of three…
Read MoreThis week IAB Canada celebrated Retail Media (RM) with its annual conference dedicated to the explosive growth of the channel in Canada and around the world. With some of the brightest minds in the space, we spent an afternoon to…
Read MoreReported by IAB Canada contributor Paolo LacunaAccording to the 2022 IAB Canada Internet Ad Revenue Survey, Retail Media experienced remarkable growth, increasing 26% to reach an impressive $982 million in 2022. This surge firmly establishes Retail Media as one of…
Read MoreAs of Friday, September 22nd the bulk of Quebec’s Law 25 privacy regime obligations – the highest standard we have ever seen in our country – officially come into effect. And while a few of the requirements are still a bit…
Read MoreIAB Canada Launches Retail Media Trends Survey We’ve partnered with Insider Intelligence to capture valuable insights about the market on this growing sector in Canada and as a thank-you for participating, we will share a summary of the results of…
Read More