IAB Canada released its third annual Barometer Report on Digital Reach. The study provides a snapshot from the buy side on the general outlook of the industry in 2023, planned investment strategies and also looks at measurement and brand safety. …
Read MoreAs our awareness shifts towards first party data and the key it holds to unlocking the opportunities left for advertisers to address audiences in the next iteration of online advertising, we are focusing our attention on practical applications that can…
Read MoreWritten by Guest Contributor, Maryam Kakal IAB Canada wrapped up a busy year of events this week with the Business of Digital: Report on Data. Hosted in-person at the Scotiabank Theatre, this event featured an agenda of experts covering all…
Read MoreWhile 2022 has proven to be an unpredictable year for everyone it has been particularly challenging for those responsible for hiring at the agency level. With the top half of the year presenting industry with significant talent shortages across the…
Read MoreLooking into the New Year with Samsung Ads One of the greatest gifts we can receive annually is a peek into the crystal ball of some of our most-forward thinking members as we head into the New Year. Understanding the…
Read MoreCookie deprecation is changing everything. The most profound impact to marketers will be the way in which they manage their data in the absence (or major diminishment) of third-party sources. The industry is buzzing on the subject and, with our…
Read MoreThe role of local journalism has never been greater than it was over the past two years while Canadians struggled to stay on top of current reporting during a time of major uncertainty. While we have seen a collective cry…
Read MoreThe industry is pushing forward on all Addressability fronts. While Google announced the roll out of its highly anticipated control centre for ads, publishers are beginning to implement refined contextual offerings and get into the Seller Defined Audiences (SDA) mind…
Read MoreA DEI Working Group Discussion This week we gathered some of the strongest minds and voices from our DEI Working Group to lead a compelling discussion on Diversity, Equity and Inclusion: Celebrating the Diverse Voices Across Canada. Mike Fragomeni and…
Read MoreThis week, IAB Canada participated in several discussions that touched on the theme of “always-on” media. While most brands understand the value of keeping the lights on across the calendar year, the term has clearly expanded its meaning. The industry…
Read MoreWhile regulators are busy setting up legislative parameters for Artificial Intelligence, the online ad industry continues to innovate using AI to enhance reach and address the right audiences. National publisher and IAB Canada member The Globe and Mail, has made…
Read MoreAfter two years in development, yesterday the IAB Tech Lab announced that the Global Privacy Platform (GPP) has been finalized and is ready for industry adoption. This true industry initiative was born out of the collaboration the Global Privacy Working…
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