With the recent shift in consumer behaviour brought on by the global pandemic, retail channels are evolving to meet changing customer needs. With health and safety top of mind many are serving their customers in less crowded retail spaces, eliminating…
Read MoreIn late June 2022, ISED introduced the Digital Charter Implementation Act, 2022 which includes Bill C-27 – a new Bill with several updates to our current federal private sector privacy law – PIPEDA. Also included in C-27, is the provision…
Read MoreThe number of Smart TVs in Canadian households is rapidly growing, and the amount of TV viewership data potentially available via automatic content recognition (ACR) has risen accordingly. True to its name — ACR is a technology that can be used…
Read MoreWe’ve been covering the topic of misinformation in the context of brand safety since the 2016 elections south of the border. For over two years, political misinformation has been exacerbated with health and safety topics related to Covid-19 creating some…
Read MoreStatistics Canada recently released a new report: Forging ahead during the pandemic: How selected service industries bounced back in 2021. The report is largely based on an analysis of GST revenue data which helped identify business trends. Taking a deep…
Read MoreIt’s been over two years since Google announced the deprecation of third-party cookies, which is slated to take effect in the second half of 2023. When that happens, the cookie, for all intents and purposes, will no longer have a…
Read MoreIAB Tech Lab has released important guidelines on how platform privacy restrictions are impacting the podcasting sector. The comprehensive output sets out to: present a clear definition of the challenge describe how privacy mechanisms block audience metrics and their impact on podcast…
Read MoreB2B had a notable presence at Cannes this year with a presentation by Linkedin that set the stage outlining the overall growth of the sector. The overall rise in B2B offerings brings with it an inevitable need to reach customers…
Read MoreThis week, European Parliament held the final vote on their long-awaited Digital Services Act (DSA) and Digital Markets Act (DMA). With a resounding majority saying yes to these new landmark rules, supporters of the legislation feel they have taken important…
Read MoreSalesforce recently released the Fifth Edition of the Connected Customer report, and the results indicate that despite the push for enhanced privacy regulations across borders, consumers are asking for experiences that are uniquely driven by data.While the sentiment around service…
Read MoreAfter a week steeped in creativity from Cannes, IAB Canada caught up with Katherine Scarrow, the General Manager of Globe Content Studio, the content marketing arm of The Globe and Mail to get her views on the evolution of content. IAB…
Read MoreFor years, marketers have struggled to determine the actual impact of ads on consumer reach and engagement. But the verified transactional nature of NFTs could serve as an antidote.Fundamentally, we buy into brands because we feel that they represent our…
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