Here is part one of our “digital marketing tips” blog post series. Over the coming months, we’ll publish a new blog post where an IAB Canada course instructor will share key digital marketing insights. For more tips, news, and helpful information from IAB Canada, be sure to sign up for our e-Newsletter.
Most of us already know the importance of coming up with a solid digital marketing strategy that will help our business reach its goals, right? But just how to craft those strategies and implement vital best practices isn’t something we’re all sure of – especially those new to the industry.
To help you solve this problem, IAB Canada offers a wide array of courses in digital marketing taught by leaders in the industry. In this post, Jeff Quipp, IAB Canada course instructor and president and CEO of Search Engine People shares four excellent digital marketing takeaways that will help you propel your business growth.
Although this is just a sampling of the incredible information you’ll get in one of our courses, the post is filled with real, actionable insights you can put to use right away:
1. Search (both SEO and PPC) gets your message in front of potential buyers when they’re late in the buying process… why else would they have performed the search?
Ask yourself these questions (from IAB Canada):
- Does your PPC strategy capture searches that are near the end of the buying process?
- Does your digital strategy include both paid and organic components?
- How do your SEO and PPC strategies complement each other?
2. Content is at the heart of both SEO and social media. Every page of content is an opportunity:
- to rank for more terms in search results
- to be shared via social media (which improves site rankings)
- to attract links (which improves site rankings)
- to convert a visitor into a lead/client
Ask yourself these questions (from IAB Canada):
- Have you designed a comprehensive content marketing strategy that lays out goals and objectives, metrics to measure success, resources, budget, and more?
- Do you use your web analytics to plan and measure the success of your content strategy?
- Do you have a solid keyword strategy?
- Do you have the needed resources to produce consistent content?
- Do you have a content marketing calendar?
3. Remarketing gives you additional opportunities to keep your brand top-of-mind when you know prospects are in the purchase process.
Ask yourself these question (from IAB Canada)
- Have you considered the pros and cons of remarketing?
- Have you set up your remarketing strategy for success – are your remarketing lists granular and is the creative relevant to site behaviour?
- Helpful guide: Remarketing, Retargeting and behavioural advertising in the affiliate channel – Best Practice Guide
4. When blogging, think vanity bait! Vanity baiting is making mention of influential individuals, who should be alerted to your blog when their name appears on it.
Ask yourself these questions (from IAB Canada):
- Does your content marketing strategy take vanity bait into account?
- Does your content calendar include guest contributors and/ or posts you’ve created with the help of industry professionals?
We hope that these takeaways give you some great food for thought and broaden your horizons when it comes to effective ways to excel in digital marketing.
If you haven’t yet signed up for an IAB course, you’re missing out! Choose from one of our courses in integrated digital marketing, paid search marketing, social media, search engine optimization, digital media sales, and more. Our courses are highly regarded in the industry and each one is taught by a marketing leader.
Click here to learn more and sign up for a course today!
Which tip(s) did you find most helpful to you? Please leave a comment below!