Last week’s Community Uninterrupted session featured an insightful discussion by Quantcast’s Edmund Loh, Customer Strategic Insights Manager and Sam Gottfried, Senior Sales Manager on Canadian consumer interests as we move into the recovery phases of COVID-19. The presentation boded well…
Read MoreWhile discussions accelerate around re-opening the economy and we speculate on how the next months will look, IAB Canada is continuing to track the impact COVID-19 is having on Canadian digital ad investments thus far and respondents’ expectations for the…
Read MoreAs announced in April, IAB Canada continues to forge ahead with a database that will provide local Canadian content with a fighting chance to compete within the programmatic marketplace. While most advertisers are steering clear of unpredictable content and are…
Read MoreOne thing is certain about the realities of digital advertising and marketing, the abundance of data our industry generates is often likened to drinking from a firehose. How do advertisers focus on the data that matters to make informed decisions…
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In celebration of our awesome country, IAB Canada would like to share amazing facts about the digital landscape as well as Canada’s rich history of innovation. Enjoy eh?…
Read MoreThis week, our Community Uninterrupted series of webinars put the spotlight on Digital Out of Home and the incredible developments that are taking place in the channel. Kicking off the week we had an informative presentation from Bob Leroux, National…
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Everything is coming online and IAB Canada continues to add new committees to keep up with the rapid advancement of traditionally analogue media channels. Over the past few years we’ve seen the rise of digital out of home (DOOH) and…
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Part 2 of 3: A recap of the State of the Nation event submitted by IAB Canada contributor: Polina Moliboga-Fuchs At last week’s IAB Canada’s State of the Nation event, IAB Tech Lab’s Jill Wittkopp, Director of Product and Jordan…
Read MoreIAB Canada’s State of the Nation panel on international privacy discussed the hyper-active privacy activity that is taking place in virtually every market around the globe. Townsend Feehan, CEO IAB Europe, described the state of privacy regulation in Europe as…
Read MoreThis week, Jill Wittkopp and Jordan Mitchell presented a comprehensive report on the state of the four robust areas of focus for the technical standards arm of the IAB global network. Cracking Addressability to enable a privacy-centric, smooth transition to…
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At this week’s annual State of the Nation event, IAB Canada announced its commitment to encouraging the industry to revise vocabulary to eliminate systemically inappropriate references and to use terms that more closely reflect functional meaning. In recent years we…
Read MoreAs anticipated earlier this year, Elections Canada has reached out to IAB Canada regarding their upcoming consultations on the elections process as it pertains to digital advertising in Canada. We have been asked to submit responses to three papers published…
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