Written by: Polina Moliboga-Fuchs Transparency, brand safety, trust and measurement were some of the key topics unpacked at IAB Canada’s first event of the year entitled ‘Business of Digital: Road Map to a Trusted Supply Chain – Re-imagining Digital Media.’…
Read MoreThe following additional areas were also probed in late January/early February, including Ad Blocking, Fee Transparency, Legally Compliant Data, Valid Traffic and legitimate Viewability metrics. Over 80% of the sample was equally split between buy-side versus sell-side firms; i.e. agencies/clients…
Read More2020 is gearing up to be another year fueled by policy changes and IAB Canada is working extremely hard to ensure that the voice of the digital advertising industry is heard. Privacy Update: The most pressing issue on the agenda…
Read MoreThis month the industry was busy with commentary on Google’s announcement around ending support for third-party cookies in the Chrome browser by 2022 or sooner. Google communicated its intention to use the “Privacy Sandbox” as a platform to develop alternative…
Read MoreSecuring and retaining the right talent is tough, at all levels. Over the years, the knowledge and skills required for even entry level positions in the field of online advertising has elevated beyond the basics (recall the first media job…
Read MorePrivacy: On November 18th, the IAB Tech Lab released version 1.0 of the technical specifications for the IAB CCPA Compliance framework and encouraged digital property owners and ad platforms to being their technical implementation efforts. The Framework supports compliance with…
Read MoreWhen it comes to data, the only thing we really know is that it is indispensable to our industry. The future of data? Well, there’s a lot of speculation on that. November was “Data Month” for IAB Canada and to…
Read MoreIAB Canada was pleased to announce the newly elected digital leaders to the Board of Directors at the AGM meeting this week. Also confirmed, were the newly elected Chairs of Councils & Committees, making for an exciting group of digital…
Read MoreHelp Shape the Future of the Digital Advertising Industry in Canada by joining the IAB Canada Board of Directors! Lean-In to Powerful Digital Leadership IAB Canada Board Membership brings together digital marketing thought leaders to help drive growth of the…
Read MoreCalifornia Consumer Privacy Act (CCPA) The IAB Privacy Compliance Unit has released the CCPA Compliance Framework . This was developed over four months by more than 350 legal, public policy, and technical experts from publishers, agencies, brands, platforms, advertising technology…
Read MoreThis month our hearts were broken by the loss a beloved colleague and industry leader. Peter Vaz courageously faced almost two years of aggressive ALS and continued to emit positivity, commitment and inspiration to his peers. Peter was a longstanding…
Read MoreThe CCPA Compliance Framework was developed by the IAB Privacy and Compliance Unit, which over four months brought together more than 350 legal, public policy, and technical experts from publishers, agencies, brands, platforms, advertising technology companies, and law firms to…
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