Generation AI
A lot has happened in the past few months and if you blinked, you may have missed one of the ad industry’s most profound growth spurts. From the launch of ChatGPT in Q4 2022 to several fast-following commitments from major…
Read MoreIAB Canada Releases Retail Media Guide
As our awareness shifts towards first party data and the key it holds to unlocking the opportunities left for advertisers to address audiences in the next iteration of online advertising, we are focusing our attention on practical applications that can…
Read MoreClean Rooms Unplugged – IAB Canada Data Night Recap
Last week IAB Canada gathered the Toronto community for an intimate, unplugged, no-nonsense spotlight on the latest star of the tech stack – the clean room. While the winter storm of the season was brewing outside, inside was heated with…
Read MoreIAB Tech Lab Releases Data Clean Room Standards for Public Commentary
While the industry is in the thick of Moving Towards Cookie independence, publishers and marketers are shoring up their first party data and looking to Data Clean Rooms (DCRs) to provide a privacy-enhanced means for addressing audiences, enriching first party…
Read MoreIndustry Outlook 2023 – Battening Down the Hatches
A note from IAB Canada President, Sonia Carreno Last week, the Canadian Chamber of Commerce hosted the Canada 360 Economic Summit. The annual event delves into the current state of the Canadian economy and focuses on issues like business and…
Read MoreData Clean Rooms: Why All the Fuss?
A guest post by Evan Wood, EVP & Chief Strategy Officer, Environics Analytics At IAB Canada we are putting the finishing touches on our upcoming Data Night– The Uncapped Potential of Clean Rooms – taking place on February 23rd, in…
Read MoreOn the Road Again
We are packing our bags at IAB Canada for our cross-country trip that has two major cities on the agenda. We can hardly contain our excitement as we prepare to see some familiar faces for two great nights designed to…
Read MoreThe High Cost of Low Trust
Edelman’s highly anticipated Trust Barometer (in its 23rd year) has been released and business is being put in the hot seat by a demanding consumer set, who are amid a full-blown trust crisis. Add to that the overall vibe at…
Read MoreIAB Tech Lab Unveils 2023 Priorities and Roadmap
Earlier this week the IAB Tech Lab, the global digital advertising technical standard-setting body, announced its key priorities and action plan for 2023 The Tech Lab’s roadmap encompasses all five pillars of the body’s work: consumer privacy, addressability and privacy…
Read MoreLet’s Chat(GPT) about AI
Elon Musk has often been quoted on his thoughts about artificial intelligence and how it will change the world. Filed neatly under “told you so”, Elon’s pet project – OpenAI has a lofty mission “to ensure that artificial general intelligence…
Read MoreHighlighting New Ad Tech Capabilities for More Agile Planning, Measurement and Optimization
A Conversation with Amazon Ads. Following our Annual Report on Data event on December 5th, 2022, where we dug deep into how to effectively reach consumers in 2023 without third party tracking, we felt it was the right time to…
Read MoreIAB Canada Releases 2022 Salary Survey Findings
While 2022 has proven to be an unpredictable year for everyone it has been particularly challenging for those responsible for hiring at the agency level. With the top half of the year presenting industry with significant talent shortages across the…
Read More