Earlier this week the IAB Tech Lab, the global digital advertising technical standard-setting body, announced its key priorities and action plan for 2023 The Tech Lab’s roadmap encompasses all five pillars of the body’s work: consumer privacy, addressability and privacy…
Read MoreElon Musk has often been quoted on his thoughts about artificial intelligence and how it will change the world. Filed neatly under “told you so”, Elon’s pet project – OpenAI has a lofty mission “to ensure that artificial general intelligence…
Read MoreA Conversation with Amazon Ads. Following our Annual Report on Data event on December 5th, 2022, where we dug deep into how to effectively reach consumers in 2023 without third party tracking, we felt it was the right time to…
Read MoreWhile 2022 has proven to be an unpredictable year for everyone it has been particularly challenging for those responsible for hiring at the agency level. With the top half of the year presenting industry with significant talent shortages across the…
Read MoreLooking into the New Year with Samsung Ads One of the greatest gifts we can receive annually is a peek into the crystal ball of some of our most-forward thinking members as we head into the New Year. Understanding the…
Read MoreCookie deprecation is changing everything. The most profound impact to marketers will be the way in which they manage their data in the absence (or major diminishment) of third-party sources. The industry is buzzing on the subject and, with our…
Read MoreThe role of local journalism has never been greater than it was over the past two years while Canadians struggled to stay on top of current reporting during a time of major uncertainty. While we have seen a collective cry…
Read MoreThe industry is pushing forward on all Addressability fronts. While Google announced the roll out of its highly anticipated control centre for ads, publishers are beginning to implement refined contextual offerings and get into the Seller Defined Audiences (SDA) mind…
Read MoreA DEI Working Group Discussion This week we gathered some of the strongest minds and voices from our DEI Working Group to lead a compelling discussion on Diversity, Equity and Inclusion: Celebrating the Diverse Voices Across Canada. Mike Fragomeni and…
Read MoreThis week, IAB Canada participated in several discussions that touched on the theme of “always-on” media. While most brands understand the value of keeping the lights on across the calendar year, the term has clearly expanded its meaning. The industry…
Read MoreAfter two years in development, yesterday the IAB Tech Lab announced that the Global Privacy Platform (GPP) has been finalized and is ready for industry adoption. This true industry initiative was born out of the collaboration the Global Privacy Working…
Read MoreThis week, IAB Canada held its eCommerce – Full Circle Shopping online event. Several speakers took the stage to share insights on the state of retail marketing and media in Canada. The takeaways from the packed agenda were highly practical…
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