Brand Safety continues to be top of mind for advertisers as they continue to work on mitigating risk of brand exposure to inappropriate content online. IAB Canada developed a workshop to improve awareness around tools that are widely available to…
Read MoreIAB Canada is thrilled to announce Laura Ferron’s appointment to Senior Director, Councils and Committees at IAB Canada. Laura has over 8 years of industry experience having spent six years in progressive roles at top media research companies including comScore…
Read MoreAfter attending the 2018 Annual Leadership Meeting in California last week, it was clear that all stakeholders in the digital advertising landscape have their work cut out for them. Traditional brands are faced with the challenges of an onslaught of…
Read MoreThe fast-approaching General Data Protection Regulation (GDPR) has been on our radar since 2016 but the enforcement date of May 25, 2018 is fast approaching. The implications of the international legislation are far reaching as all Canadian industry stakeholders who…
Read MoreTAG, Trustworthy Accountability Group released a report this week (October 6’17) – the new EY Digital Piracy study – indicating that the industry’s efforts to combat ad-supported online piracy effectively reduced the advertising revenue of pirate sites by about…
Read MoreThe September 14th Ad Ops Insider post provides a great overview and update on Ads.txt adoption – From a local market stand point there are 70 Canadian pure plays set up and hundreds in the process. We’re working on providing…
Read MoreApple announced last week that although cookies will continue to operate on users’ Safari browsers , Apple will purge all their data after 24 hours as opposed to the 30-day standard marketers and ad-tech companies have been accustomed to. Intelligent…
Read More2016 Internet Ad Revenue grows sharply by 19% to $5.5 billion. Mobile continues to drive the Internet’s expansion, surging 57% to $2.5 billion, now almost 1-in-2 of all Internet ad dollars. Video grows 34%, faster than any other ad format.…
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IAB Tech Lab has prepared the following preliminary commentary on the developments from last week’s Apple Worldwide Develops Conference in San Jose. We will be discussing this within our councils and committees over the coming weeks and welcome any questions…
Read MoreIAB Canada was honoured to represent its members at the House of Common’s Standing Committee on Access to Information, Privacy and Ethics. On Tuesday May 30th, Sonia Carreno, President of IAB Canada and Adam Kardash, Counsel, IAB Canada and Chair,…
Read MoreWe received a very positive Canada’s Anti-Spam Legislation (CASL) update from the Canadian Federal government this week. It was announced that the private right to action under CASL that was originally to come into force on July 1, 2017 would…
Read MoreIAB Canada is pleased to announce the appointment of two new co-chairs for the Western Canada market. Effective immediately, Michelle Cunningham, Senior Manager, Enterprise Client Development & Programmatic Media at Mediative and Lindsay Noyes, Communication and Digital Strategy Manager, Westbank…
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