Our goal at IAB Canada continues to be centered around strengthening trust between advertisers and the digital media supply chain. With Brand Safety being top of mind in 2017, we believe that providing education in this specific area goes a…
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IAB Canada recently held a Privacy for Publishers workshop covering off the latest developments in privacy legislation in Canada. There was a lengthy discussion about responsibilities around personal information as well as best practices. As a follow-up IAB Canada released…
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These guidelines have been released just in time for our upcoming Business of Digital event on April 5th covering the topic of LBA. The Media Rating Council (MRC) have released the final version of its Location Based Advertising Measurement Guidelines,…
Read MoreBrand safety is a top priority for the supply chain and IAB Canada firmly believes that it is critical to the brand and media owner relationship to ensure that advertisements do not land within inappropriate content. IAB Canada has a…
Read MoreThe issue of fake news is larger than the obvious effects it has on the advertising eco-system. Our democratic society depends on the public’s access to quality information from trusted sources. It is essential that we cultivate an environment where…
Read MoreAs we mentioned last year, IAB Canada is committed to supporting healthy discussion and education on all matters concerning online media and marketing. As part of this commitment, IAB Canada is proud to partner where possible, with Canadian and global…
Read MoreEvery advertiser wishes they knew exactly how their online ad campaigns are performing relative to their competitors. The truth is that the very qualities that have accelerated growth of expenditure towards the digital marketplace are the same ones that make…
Read MoreIAB Canada is pleased to announce the addition of three new members to the Board of Directors. The Board provides leadership for carrying out the Association’s mission to provide powerful digital leadership in Canada. Eric Morris, Director of Search &…
Read MoreIAB Canada is committed to supporting healthy discussion and education on all matters concerning online media and marketing. As part of this commitment, IAB Canada is proud to partner where possible, with Canadian and global organizations to provide our members…
Read MoreIAB Canada Board Membership brings together digital marketing thought leaders to help drive growth of the digital media economy in Canada. Celebrate 20 years of Powerful Digital Leadership in Canada by joining the IAB Canada Board of Directors in 2017!…
Read MoreThe Interactive Advertising Bureau has released a complete overhaul of the IAB Standard Ad Unit Portfolio for public comment, updating its digital ad formats to adapt across screens, and to incorporate the LEAN Principles of lightweight, encrypted, AdChoice supported, and…
Read MoreLight Encrypted Ad Choice Supported Non-Intrusive While global stakeholders are working hard to finalize the details behind LEAN, the industry has already embraced the tenants of the four principles designed to improve the global state of online advertising. Let’s have…
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