Earlier this week, the Coalition for Better Ads (CBA) announced that it has developed a Better Ads Standard for mobile apps to expand its efforts to improve the online ad experience for consumers. The ad experiences identified in the Standard are…
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One week after Finance Minister Chrystia Freeland said she is concerned about the challenges facing global supply chains and how it would affect Canada, RSM, a leading global provider of audit, tax and consulting services focused on middle market businesses, released The Real…
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Non-Fungible Tokens (NFTs) are starting to get a lot of attention in the world of content and not surprisingly, it has cascaded into our digital advertising universe as a potential means to stem fraud and improve transactional verification across the…
Read MoreAs we reflect on 2021, it is clear that it was a watershed moment for the news sector. Growing awareness of the critical importance to preserve news and the incentive for big tech to support and partner to make it…
Read MoreLast week’s IAB Canada Community Uninterrupted event featured Founder CEO of WhatRocks, Njara Zafimehy, along with Director of Marketing Strategy at Lactalis Canada, Sameera Narang. Together, they shared how their collaboration is not only empowering Canadian consumers but also increasing…
Read MoreNews in Canada and around the world has had an incredible journey in digitization era. From its early adoption of digital channels to produce and distribute relevant content to Canadians, to the challenges presented by citizen journalism, social media, and…
Read MoreA recap of ‘The Art of Effective Digital Advertising’ submitted by IAB Canada contributor: Polina Moliboga-FuchsThis afternoon’s focus was on a creative unit. How to place it, where to place it and how to measure its effectiveness. IAB Canada’s Western Council…
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Transparency continues to rule the day at IAB Tech Lab. As the industry readies for a world without third party identifiers a new critical framework has been released to lend a hand. Yesterday the Project Rearc Accountability Working Group at…
Read MoreWith the Liberal government retaining power, the PIPEDA makeover is sure to stay at the top of the agenda. Meanwhile, Quebec’s new Bill 64 and the ongoing consultations in other provinces to ratchet up privacy laws ensures that privacy professionals and digital…
Read MoreHot out of the IAB Tech Lab are two important new initiatives designed to make the digital ecosystem more seamless, transparent, and secure. ads.cert 2.0, an initiative that uses cryptographic technologies to secure transactions end-to-end and the updated Content Taxonomy 3.0 structure supporting contextual buying for connected TV (CTV),…
Read MoreAs the 2021 election comes to a close with the Liberal government surviving but unable to secure the majority vote, we are already looking at the implications on our industry. For the second time, IAB Canada provided subscribers with a…
Read MoreThis week, IAB Canada hosted their second annual Business of Digital event covering all aspects of eCommerce in Canada. The half-day event was packed with stimulating presentations and practical insights that have been gleaned over the past two years of…
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