IAB Canada’s Audio Planner of 2022 Event Recap Last week our IAB Canada Audio Committee hosted “The Audio Planner of 2022”. This event brought together a panel of passionate experts who answered burning questions around this ever growing and changing channel…
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This week, IAB Canada released the second annual Digital for Reach Barometer Report. A buy-side study that probes priorities, topline estimated increases and declines in expenditure and captures a current view of the general sentiment around buying digital media in…
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In 2022, marketers will continue to be faced with the challenge of finding new ways to leverage the power of cross channel digital advertising to reach Canadians effectively and meaningfully while utilizing new means of addressability. Sifting through the massive…
Read MorePractically every session at IAB’s three-day Annual Leadership Meeting touched on how our industry must find the means to move forward in a truly privacy-first way. The strong sentiment seems to be that instead of crying over crumbled cookies, we…
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The IAB Annual Leadership meeting was in full swing this week with hundreds of industry stakeholders listening attentively to the state of digital media live from New York. This year’s theme was “Visions and Decisions” alluding to the critical turning…
Read MoreIAB has released its fifth annual report on the state of data and measurement with input from over 200 industry leaders across brands, agencies, publishers, ad tech, and data companies. On theme for the IAB Annual Leadership Summit taking place…
Read MoreIn 2022, marketers will continue to be faced with the challenge of finding new ways to leverage the power of cross channel digital advertising to reach Canadians effectively and meaningfully while utilizing new means of addressability. While attaining critical mass…
Read MoreAs we review the recently released details behind the APD ruling on the IAB Europe TCF framework, we are collectively learning a great deal about the contours of the law itself and are working to better understand what kind of…
Read MoreGoogle’s announcement on January 26, 2022, has the online ad industry sitting up straight and shifting gears once again. As news that FLoC would no longer be taking flight, stakeholders across the globe are forced to now wrap their heads…
Read MoreAs the world becomes increasingly complex, so do the conversations brands are finding themselves in across social platforms. This week we welcomed Jamie Michaels, Head of Brand Strategy Canada at Twitter to the IAB Canada Community Uninterrupted stage to present their latest…
Read MoreIAB Canada hosted a Business of Digital Marketing to Gamers event on January 20, 2022, taking in solid insights about the Canadian gamer landscape and its enormous potential for sweet-spot engagement across several platforms and environments. We kicked off the discussion with…
Read MoreAs the digital advertising industry prepares for a cookieless reality and increasingly complex privacy legislation, the need for a technology-neutral method for delivering meaningful consent has become increasingly urgent. In response, local IABs, the IAB Tech Lab and their collective…
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