After an action-packed immersion into Advanced TV last week, we caught up with Roku’s Director of Ad Measurement, Gaurav Shirole, and asked some follow up questions about the streaming future of TV. We wanted to get a sense of what…

Over the past four days we’ve explored the rapidly evolving advanced television landscape with 30+ industry leaders from the broadcasting, agency, ad tech and research community. As we listened throughout the week, one thing became clear, the lines between digital…

With the focus in Ottawa shifting back to the PMO’s mandate letters, things are heating up on a policy front. Here is a short summary of some of our current areas of focus: M2K On Tuesday of this week, IAB…

Last week’s Community Uninterrupted session featured an insightful discussion by Quantcast’s Edmund Loh, Customer Strategic Insights Manager and Sam Gottfried, Senior Sales Manager on Canadian consumer interests as we move into the recovery phases of COVID-19. The presentation boded well…

While discussions accelerate around re-opening the economy and we speculate on how the next months will look, IAB Canada is continuing to track the impact COVID-19 is having on Canadian digital ad investments thus far and respondents’ expectations for the…

As announced in April, IAB Canada continues to forge ahead with a database that will provide local Canadian content with a fighting chance to compete within the programmatic marketplace. While most advertisers are steering clear of unpredictable content and are…

One thing is certain about the realities of digital advertising and marketing, the abundance of data our industry generates is often likened to drinking from a firehose. How do advertisers focus on the data that matters to make informed decisions…

This week, our Community Uninterrupted series of webinars put the spotlight on Digital Out of Home and the incredible developments that are taking place in the channel. Kicking off the week we had an informative presentation from Bob Leroux, National…