IAB Canada spent three days delving into a sector that continues to fuel the digital media economy in Canada and around the world. A wide array of industry experts from all sides of the eCommerce spectrum convened to discuss the…
Read MoreIAB Canada eCommerce Week Coverage Written by IAB Canada Community Contributor: Melody Lin September 28, 2020 Day 1 – eCommerce in Canada As holiday shopping season nears, the impact from this year’s pandemic crisis has been profound on eCommerce as…
Read MoreIAB Canada’s Latest Assessment of COVID-19 Impact on Digital Spend in Late 2020 & Early 2021 Planning for 2021 has already begun as the COVID-19 crisis continues. While discussions mount around re-opening the economy in the face of rising Covid…
Read MoreIAB Canada is thrilled to announce the official release of the Canadian News Media List. This first of its kind project positions Canada as a leader in efforts to give domestic news media a fighting chance in the programmatic landscape.…
Read MoreIAB Canada TCF to be released for Public Commentary September has been a busy month for IAB Canada, as we have multiple privacy-related initiatives on the go. An initial draft response to the Government of Ontario’s request for submissions regarding…
Read MoreIAB Canada’s eCommerce Week Kick-Off This week, IAB Canada celebrated eCommerce in a big way. Over the course of three days, we explored the global shift to eCommerce and how the recent pandemic has accelerated that shift, the impact this…
Read MoreMaking smart media buying decisions depends on having a deep understanding of your audience. Looking at consumer journeys and delving into segmentation strategies is a critical part of the planning process. Once a clear definition is in play, finding scale…
Read MoreA Report from IAB Tech Lab Reboot Day two of the IAB Tech Lab Reboot conference explored the best weapon we have against ad fraud – transparency. Over the years, IAB Tech Lab has developed standards like seller.json, SCO, ads.txt,…
Read MoreDriving the Digital Media Market Forward IAB Canada is looking forward to hosting an incredible deep dive into the world of online sales at eCommerce Week taking place on September 22-24th. It seems that every conversation these days somehow touches…
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It’s been over 150 days of socially distanced life across the country and we are proud of the programming, outputs and events we have been able to produce during that time in the name of keeping our community uninterrupted. As…
Read MoreIndustry Response to Elections Canada Consultation on Political Communications in Federal Elections This summer, Elections Canada requested that IAB Canada prepare an industry response to their ongoing consultation on Political Communications in Federal Elections. The consultation consisted of three discussion…
Read MoreAs Labour Day approaches, parents continue to depend on local news to stay informed on the lay of the back-to-school land for their children. With some level of ambiguity around varying models that are expected this year, like modified in-class …
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