Happy Birthday from IAB Canada
In celebration of our awesome country, IAB Canada would like to share amazing facts about the digital landscape as well as Canada’s rich history of innovation. Enjoy eh?…
Read More
Getting OOH – No more Cabin Fever for this Channel
This week, our Community Uninterrupted series of webinars put the spotlight on Digital Out of Home and the incredible developments that are taking place in the channel. Kicking off the week we had an informative presentation from Bob Leroux, National…
Read MorePass the Remote – Advanced TV Week is coming this July!
Everything is coming online and IAB Canada continues to add new committees to keep up with the rapid advancement of traditionally analogue media channels. Over the past few years we’ve seen the rise of digital out of home (DOOH) and…
Read MoreIAB Tech Lab at IAB Canada’s National Uninterrupted Town Hall Event
Part 2 of 3: A recap of the State of the Nation event submitted by IAB Canada contributor: Polina Moliboga-Fuchs At last week’s IAB Canada’s State of the Nation event, IAB Tech Lab’s Jill Wittkopp, Director of Product and Jordan…
Read MoreIAB Canada’s National Townhall Event Uninterrupted
Part 1 of 3: A recap of the State of the Nation event submitted by IAB Canada contributor: Polina Moliboga-Fuchs Contrary to past country-wide, in-person ‘State of the Nation’ events, that are typically conducted across five major cities in Canada,…
Read MoreInternational Privacy Policy Reform Activity Calls for a Global Framework
IAB Canada’s State of the Nation panel on international privacy discussed the hyper-active privacy activity that is taking place in virtually every market around the globe. Townsend Feehan, CEO IAB Europe, described the state of privacy regulation in Europe as…
Read MoreTechnical Industry Overhaul – IAB Tech Lab’s Priorities for 2020
This week, Jill Wittkopp and Jordan Mitchell presented a comprehensive report on the state of the four robust areas of focus for the technical standards arm of the IAB global network. Cracking Addressability to enable a privacy-centric, smooth transition to…
Read MoreIAB Canada Moves Towards Re-Wiring Industry Taxonomy
At this week’s annual State of the Nation event, IAB Canada announced its commitment to encouraging the industry to revise vocabulary to eliminate systemically inappropriate references and to use terms that more closely reflect functional meaning. In recent years we…
Read MoreElections Canada Seeks Input from IAB Canada on Federal Election Consultations
As anticipated earlier this year, Elections Canada has reached out to IAB Canada regarding their upcoming consultations on the elections process as it pertains to digital advertising in Canada. We have been asked to submit responses to three papers published…
Read MoreTag! Kids are It and so is Every Brand Online
We’re quickly approaching 3 months of school closures, half of the world’s children are stuck at home and a full reopening is still months away. There has never been a better time to talk to kids tech experts SuperAwesome and…
Read MoreRe-architecting the Future of Digital Advertising
We’re now two weeks away from IAB Canada’s yearly cross-country State of the Nation event. This year, from coast to coast we’ll be gathering virtually for townhall style discussions around critical developments and “must know” topics affecting the entire ecosystem.…
Read MoreIAB Canada Doubles Down on Domestic Media Support with #NosMediasLocaux/#OurLocalMedia
This week the IAB Canada sub-committee for local media met to discuss progress on the domestic media initiative we have been working on over the past few months. Our efforts to generate a local media database have expanded to include…
Read More