Today, and over the next few weeks, we are all being challenged to navigate the unknown due to the recent COVID-19 outbreak. During this time, community is more important than ever, and we encourage you to stay connected with your…
Read MoreThis week’s Community Uninterrupted has already packed a punch of insights around communications and crisis management. Kevin Keane, CEO of Brainsights presented compelling data on the current condition of Canadian consumers’ thoughts. Brainsights research shows how very important it is…
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Today, and over the next few weeks, we are all being challenged to navigate the unknown due to the recent COVID-19 outbreak. During this time, community is more important than ever, and we encourage you to stay connected with your…
Read MoreIAB Canada released its second wave of the Barometer Report measuring the impact of COVID-19 on ad spending according to the buy-side. The report is designed to capture quick snapshots around short to mid-term strategic activity as well as general…
Read MoreIAB Canada released an important white paper in March entitled “Moving Towards Cookie Independence” as global efforts continue to develop viable solutions to a cookie-less eco-system. As reported earlier, in a response to impending changes to third-party cookies and other…
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Today, and over the next few weeks, we are all being challenged to navigate the unknown due to the recent COVID-19 outbreak. During this time, community is more important than ever, and we encourage you to stay connected with your…
Read MoreLast month, IAB Canada released an industry white paper entitled “Moving Toward Cookie Independence.” This white paper has been developed by IAB Canada and Council representatives to provide all stakeholders with current information leading up the 2022 cookie-less landscape. It…
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IAB Canada is excited to share a new community initiative designed to help brands support critical NGO efforts in a time of crisis by donating their unused digital ad inventory over the coming weeks. Participating IAB Canada publisher members have…
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Today, and over the next few weeks, we are all being challenged to navigate the unknown due to the recent COVID-19 outbreak. During this time, community is more important than ever, and we encourage you to stay connected with your…
Read MoreResults of the IAB Canada Buy-side Barometer Survey Wave #1 As the COVID-19 crisis continues, many members look to IAB Canada for a barometer of how digital ad investments are being impacted, both those currently in play and plans for…
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For years the industry has been urging media consumers to avoid ad blocking to secure the future of access to information from the free web. Since the late 90’s ad supported content has delivered everything from music and instructional videos…
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No one can or should tell you who or how to be at this moment and many of us lack the experience of working during such a time of personal and economic crisis. There is plenty of unsolicited advice on…
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