Results of the IAB Canada Buy-side Barometer Survey Wave #1 As the COVID-19 crisis continues, many members look to IAB Canada for a barometer of how digital ad investments are being impacted, both those currently in play and plans for…
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For years the industry has been urging media consumers to avoid ad blocking to secure the future of access to information from the free web. Since the late 90’s ad supported content has delivered everything from music and instructional videos…
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No one can or should tell you who or how to be at this moment and many of us lack the experience of working during such a time of personal and economic crisis. There is plenty of unsolicited advice on…
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Today, and over the next few weeks, we are all being challenged to navigate the unknown due to the recent COVID-19 outbreak. During this time, community is more important than ever, and we encourage you to stay connected with your…
Read MoreThe Government of Ontario website has been overwhelmed – this information has been posted to ease access to the digital advertising sector: Ontario Government List of Essential Workplaces – as posted 23/03/20 8pm March 23, 2020 8:00 P.M. Office of…
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Dear IAB Canada Members, Today, and over the next few weeks, we are all being challenged to navigate the unknown due to the recent COVID-19 outbreak. During this time, community is more important than ever, and we encourage you to…
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*Updated April 9, 2020 In times of uncertainty, there is no greater gift than decisive leadership that puts people first. IAB Canada has been tracking member responses to the reality we find ourselves in today and have noted actions that…
Read MoreWritten by: Melody Lin With Canada being one of the most multicultural countries in the world, message diversification is more important now than ever before. IAB Canada’s Digital@Dusk event took place in Vancouver this week. Digital and multi-platform professionals from…
Read MoreWritten by: Polina Moliboga-Fuchs Transparency, brand safety, trust and measurement were some of the key topics unpacked at IAB Canada’s first event of the year entitled ‘Business of Digital: Road Map to a Trusted Supply Chain – Re-imagining Digital Media.’…
Read MoreThe following additional areas were also probed in late January/early February, including Ad Blocking, Fee Transparency, Legally Compliant Data, Valid Traffic and legitimate Viewability metrics. Over 80% of the sample was equally split between buy-side versus sell-side firms; i.e. agencies/clients…
Read More2020 is gearing up to be another year fueled by policy changes and IAB Canada is working extremely hard to ensure that the voice of the digital advertising industry is heard. Privacy Update: The most pressing issue on the agenda…
Read MoreThis month the industry was busy with commentary on Google’s announcement around ending support for third-party cookies in the Chrome browser by 2022 or sooner. Google communicated its intention to use the “Privacy Sandbox” as a platform to develop alternative…
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