Over the past few weeks there have been several articles in circulation on the topic of claimed internet fakery. The various complaints included metrics, non-human audiences, illegitimate content, counterfeit inventory and overall lack of trust. While some of these issues…
Read MoreCanadian Internet Ad Revenue continued its remarkable, double-digit growth in 2017, rising sharply by $1.3 billion or +23% to $6.8 billion, 9% over forecast. Mobile revenue continues to drive a significant portion of the growth. In 2017 mobile accounted for…
Read MoreThe 5th annual “Business of Digital: Report on Data Conference” was a fitting highpoint for IAB Canada to conclude 2018. The proceedings kicked-off with the launch of the amazing 2018 CMUST Total Canada Report (Canadian Media Usage Trends) by Rob…
Read MoreAnother rapidly moving Bill has emerged out of Ottawa with limited industry input to help inform and mitigate unintentional negative impacts on the online advertising industry in Canada. Bill C-76 is a fast-moving Bill emerging from Ottawa, which will directly…
Read MoreThe Most Comprehensive Canadian Digital Media Buying Guide of its Kind IAB Canada is very excited to announce the imminent release of a – first of its kind Publisher Media Kit, to demonstrate the vast scope and range of publisher…
Read MoreWe are so excited to share some insights from the launch of “Data Night”, a new event series that took place in Toronto on October 10th. The inaugural evening event was hosted by IAB Canada’ s Marketer Council in collaboration…
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IAB Canada is pleased to announce the expansion of our Council efforts across Canada, appointing two new chairs for the Atlantic Canada market. Effective immediately, Margot Walsh, President at MW360 Media, and with Shawn Lowe, VP Growth & Partnerships at…
Read MoreEvery year, about 40,000 online advertising industry professionals head to Cologne, Germany to participate in DMEXCO, the mega-trade conference organized in part by BVDW (IAB Germany). Aside from the hundreds of exhibitors, the two-day program is packed from dawn to…
Read MoreMIXX Canada has come and gone and much like a Thanksgiving season tradition, it brought together hundreds of attendees in back-to-school mode. Appropriately, the program delivered. The event kicked off with an inspiring kick-off message from Peter Vaz, Co-Chair of…
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Some argue that Blockchain is where online was in the 1990’s – an established network made public for mass adoption. Others claim that they are already using Blockchain to help solve specific problems and of course, others argue that we…
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In our continued efforts to learn from our international network, we spent some time with the IAB Australia team this month. Working out of the Sydney office, our leadership teams were able to transfer valuable insights from our respective markets.…
Read MoreThe end of summer is synonymous with back to school and is also the perfect time to register for one of IAB Canada’s informative in-person courses. A critical element of IAB Canada’s commitment to the industry is to build human…
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