Sonia Carreno to lead Interactive Advertising Bureau of Canada into exciting new chapter The Interactive Advertising Bureau of Canada (IAB Canada) announced today that Sonia Carreno will be joining as President to lead the association as it embarks on a…
Read MoreBy Julian Mossanen, VP, Chango For years, conventional wisdom said that programmatic marketing was for performance campaigns only. Brand managers who wanted to launch digital campaigns needed to stick with the direct-sales channel. But given the advances in every aspect…
Read MoreBy Pablo Gerstenfeld, Director of Research & Analytics, Seevibes @PabloGerstenfel Most Canadians share their points of views and interests daily on various social networks – over 20 million Canadians hold active accounts on Facebook and 7 million Tweets. As Seevibes…
Read MoreBy: Ian Hewetson, VP Client Services, Eyereturn Marketing Standardized viewability was originally conceived as the first step on the path to a cross-media measurement Utopia where brand advertiser dollars would flow more freely into digital. Unfortunately, we’re still stuck on…
Read MoreResearch participants were more inclined to buy champagne if its price was a round number ($40.00 versus $39.72 or $40.28) but more inclined to buy a calculator if its price (the same numbers were used) wasn’t round, say Monica Wadhwa…
Read MoreBy: Neil Weitzman, Managing Partner, Data2Decisions & Genevieve Guay, Managing Director, AMNET Fraud is an issue. That is no longer up for debate. We can argue what percent of impressions are fraudulent. We can discuss if it should stop us…
Read MoreRegister for Engage2015, your best chance to network with the next generation of leaders at one great event. On Thursday March 26th at The Carlu in Toronto, IAB Canada is hosting Engage2015 – a special event that we’ve never done…
Read MoreIn August-September 2014, IAB Canada surveyed students about their social media habits. The survey was shared with five colleges & universities distributed via their professors and instructors, with further encouragement to share it with their family and friends. The most…
Read More#Acgiftofhome True Reach: 3,637,248 views Air Canada Release date: 12/3/14 Social Interactions: 81,071 Last month we took a look at WestJet’s Christmas Miracle 2014, the airline’s sequel to its popular 2013 stunt campaign. But WestJet wasn’t the only airline making…
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Here is part two of our “digital marketing tips” blog post series. Over the coming months, we’ll publish a new blog post where an IAB Canada course instructor will share key digital marketing insights. For more tips, news, and helpful…
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Are you on Facebook or Twitter while watching TV? Are you sharing comments about the program you’re watching or reading other people’s commentary? Have you ever searched for brand information while watching television? How about your friends, family and colleagues?…
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By Rob Young, Sr VP Director of Insights and Analytics, PHD Canada IAB Canada has commissioned PHD Canada to prepare a “Canadian Media Usage Study” each year for over a decade now. Each year CMUST provides an opportunity to create…
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