A new study conducted by IAB and EY shows that fraudulent impressions, infringed content, and malvertising costs the U.S. digital marketing, advertising, and media industry $8.2 billion annually. While the study is US based, IAB Canada hopes this will motivate…
Read MoreWe messed up. As technologists, tasked with delivering content and services to users, we lost track of the user experience. Twenty years ago we saw an explosion of websites, built by developers around the world, providing all forms of content.…
Read MoreIAB Canada is thrilled to announce the launch of its new training format with the introduction of two new courses coming this fall. Advanced Programmatic for Buyers and Sellers and Data to Insights will be offered in late October/early November…
Read MoreCanadian Radio-Television and Telecommunications Commission (CRTC) has just released new Guidance on the use of implied consent under Canada’s Anti-Spam Legislation (CASL). Under CASL, consent (either express or implied) is required to send commercial electronic messages, subject to limited exceptions.…
Read More2014 was the year for Mobile according to the 2014/15 IAB Canada Revenue Survey released in June 2015. With a 111% growth rate in 2014, it’s more important than ever to take mobile seriously and invest in optimized user experiences.…
Read MoreIAB Canada kicked off its new Seminar Series last week entitled “The Business of Digital”. The series is designed to take deep dives into challenges and opportunities that exist within the Canadian digital landscape. The focused and more intimate approach…
Read MoreAt the end of 2014, IAB Canada put together a task force and asked them to examine the issues surrounding the growing problem of non-human traffic in the digital advertising ecosystem, and work to find possible solutions. Now, we’re ready…
Read MoreLast month, IAB Canada sponsored a contest to showcase the most innovative cross-device advertising campaigns created using HTML5. We’re happy to announce Jawad Shahid, Lead Digital Producer and Matt Mazierski, Lead Digital Developer of MediaNet submitted the winning entry! In…
Read MoreBy Julian Mossanen, VP, Chango For years, conventional wisdom said that programmatic marketing was for performance campaigns only. Brand managers who wanted to launch digital campaigns needed to stick with the direct-sales channel. But given the advances in every aspect…
Read MoreSonia Carreno to lead Interactive Advertising Bureau of Canada into exciting new chapter The Interactive Advertising Bureau of Canada (IAB Canada) announced today that Sonia Carreno will be joining as President to lead the association as it embarks on a…
Read MoreBy Pablo Gerstenfeld, Director of Research & Analytics, Seevibes @PabloGerstenfel Most Canadians share their points of views and interests daily on various social networks – over 20 million Canadians hold active accounts on Facebook and 7 million Tweets. As Seevibes…
Read MoreBy: Ian Hewetson, VP Client Services, Eyereturn Marketing Standardized viewability was originally conceived as the first step on the path to a cross-media measurement Utopia where brand advertiser dollars would flow more freely into digital. Unfortunately, we’re still stuck on…
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