IAB Canada at the ARF Audience Measurement 9.0 Conference
Leadership in Cross-platform measurement and data analytics advances characterized the ARF’s A.M. 9.0 Conference, June 8-10 ‘2014, attended by Steve Rosenblum. The New York based Advertising Research Foundation’s ninth annual 2½ day Audience Measurement conference took a decidedly fresh turn…
Read MoreAdconion Direct In-View Product Sets Standard for Display Viewable Impressions
SANTA MONICA, CA and NEW YORK, NY–(Marketwired – Apr 2, 2014) – Adconion Direct, a global provider of true cross channel advertising solutions across display, video, mobile, email and social on all devices, continues to set the standard for display…
Read MoreIAB Canada at the i_COM in Seville – Day 2
The morning addressed the trends of mobile and emerging markets. Two things stood out – overcoming costs of handsets/data and the scale of the numbers as hurdles are reduced. They’re talking about managing the data of billions of people coming…
Read MoreIAB Canada at the i_COM in Seville – Day 1
IAB Canada President, Chris Williams is currently in Seville Spain at the i_COM Global Summit representing IAB Canada on the world stage. DAY 1 – Notes and Insights George Ivie, CEO of the MRC is here in Seville Spain chairing…
Read MoreSpring MIXX 2014 – Results and Tweets
Click to enlarge graph. Thanks, everybody! Staff, speakers, board members, attendees, volunteers, students and bartenders. As you can see from the above heat map – the second Tech stage was a success. Thanks LevelOne Analytics and Paul Vincent at Neuranet…
Read MoreNew Members Appointed to the IAB Canada Board of Directors
Paul Burns and Claude Galipeau appointed to the Board of Directors, IAB Canada. The Board of Directors is please to announce the appointment of Paul Burns, Vice President, Digital Media at Shaw Communications; and Claude Galipeau, Country Manager, at Yahoo…
Read MoreA Strong Q4 Finish For Canada’s 2013 Programmatic Trading Market
In its Q4-2013 Quarterly Report on the Canadian Programmatic Trading Market, Media Experts recorded the steady growth of an ebullient RTB market characterized by lower priced CPMs and increased trading volume across all verticals. Tracking of key metrics confirm that…
Read MoreIt’s Time To Improve Our Mobile Advertising
Dear Advertising Industry, We’ll just say it: It’s time to improve our mobile advertising. In a medium that’s all about movement, our ads are inert. With consumers accustomed to content tailored to their time, place and interests, most mobile ads…
Read MoreIAB Canada 2014 – Save the Date!
Each year marketers, advertisers, publishers, advertising agencies, as well as technologists, data scientists, and entrepreneurs come together at IAB Canada thought leadership events with the shared interest of elevating the interactive advertising industry and building stronger ties with the consumers.…
Read MoreLooking forward to 2014
Dear IAB Canada members, As I reflect on the past year’s activities and anticipate the coming year’s excitement, I can’t help but come to the conclusion that this is the most exciting time to part of digital advertising. Never before…
Read MoreQ/A with Marketing Magazine, Traffic of Good Intent guidelines
David Thomas over at Marketing Magazine challenged us with some questions about the release of the Traffic of Good Intent guidelines. We turned it around over night with thanks from the Programmatic Trading committee, Julia Casale gets special thanks for…
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