The morning addressed the trends of mobile and emerging markets. Two things stood out – overcoming costs of handsets/data and the scale of the numbers as hurdles are reduced. They’re talking about managing the data of billions of people coming…
Read MoreIAB Canada President, Chris Williams is currently in Seville Spain at the i_COM Global Summit representing IAB Canada on the world stage. DAY 1 – Notes and Insights George Ivie, CEO of the MRC is here in Seville Spain chairing…
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Click to enlarge graph. Thanks, everybody! Staff, speakers, board members, attendees, volunteers, students and bartenders. As you can see from the above heat map – the second Tech stage was a success. Thanks LevelOne Analytics and Paul Vincent at Neuranet…
Read MorePaul Burns and Claude Galipeau appointed to the Board of Directors, IAB Canada. The Board of Directors is please to announce the appointment of Paul Burns, Vice President, Digital Media at Shaw Communications; and Claude Galipeau, Country Manager, at Yahoo…
Read MoreIn its Q4-2013 Quarterly Report on the Canadian Programmatic Trading Market, Media Experts recorded the steady growth of an ebullient RTB market characterized by lower priced CPMs and increased trading volume across all verticals. Tracking of key metrics confirm that…
Read MoreDear Advertising Industry, We’ll just say it: It’s time to improve our mobile advertising. In a medium that’s all about movement, our ads are inert. With consumers accustomed to content tailored to their time, place and interests, most mobile ads…
Read MoreEach year marketers, advertisers, publishers, advertising agencies, as well as technologists, data scientists, and entrepreneurs come together at IAB Canada thought leadership events with the shared interest of elevating the interactive advertising industry and building stronger ties with the consumers.…
Read MoreDear IAB Canada members, As I reflect on the past year’s activities and anticipate the coming year’s excitement, I can’t help but come to the conclusion that this is the most exciting time to part of digital advertising. Never before…
Read MoreDavid Thomas over at Marketing Magazine challenged us with some questions about the release of the Traffic of Good Intent guidelines. We turned it around over night with thanks from the Programmatic Trading committee, Julia Casale gets special thanks for…
Read MoreIAB Canada is very pleased to announce that at its annual general meeting on November 21 its Board of Directors has appointed Joe Strolz as Chairman of the Board 2014 – 2015. Joe has served on the Board for over…
Read MoreMedia research and data is an increasingly hot topic. Data drives insights that turn into strategies which drive media spending decisions. That hasn’t changed, what has changed is the explosion of media choices that consumers can make. What’s missing is…
Read MoreThe MRC is getting closer to lifting the advisory against viewable impressions as currency. You can download the PDF of their report here: Viewable The larger question is what happens after the MRC steps away? At the joint publisher/agency council…
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