IAB Canada Gold Standard & Better Ads

Earlier this week, the Coalition for Better Ads (CBA) announced that it has developed a Better Ads Standard for mobile apps to expand its efforts to improve the online ad experience for consumers. The ad experiences identified in the Standard are…

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Working Together to Preserve Electoral Integrity

Industry Response to Elections Canada Consultation on Political Communications in Federal Elections This summer, Elections Canada requested that IAB Canada prepare an industry response to their ongoing consultation on Political Communications in Federal Elections. The consultation consisted of three discussion…

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OPC Releases PIPEDA Reference Guide for Businesses

This month, the Office of the Privacy Commissioner of Canada released a comprehensive guide that was developed to help businesses better understand and comply with their responsibilities under PIPEDA.  The guide contains a summary of PIPEDA and what the Act…

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Ontario the Next Province to Flex some Privacy Muscle

This week the Ontario Government launched a public consultation and discussion paper to solicit input on a new private sector data protection law for Ontario. To date, BC and Quebec are the only two provinces who have passed their own…

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IAB Privacy Lab Launches with Canadian Pilot Project

IAB Europe, in partnership with IAB Tech Lab, announced today the launch of IAB Privacy Lab, a new service to support National IABs, such as IAB Canada, in the development of privacy, data protection, legal compliance and self-regulation standards, within…

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Standardized Privacy as a Competitive Advantage for All

After bracing for the anticipated death of Apple’s mobile IDFA identifier, on June 23rd, Apple unveiled its latest iOS 14 for iPhones and iPads and as expected, the changes are not helpful to advertisers looking to identify when users interact…

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