We messed up. As technologists, tasked with delivering content and services to users, we lost track of the user experience. Twenty years ago we saw an explosion of websites, built by developers around the world, providing all forms of content.…
Read MoreIAB Canada is thrilled to announce the launch of its new training format with the introduction of two new courses coming this fall. Advanced Programmatic for Buyers and Sellers and Data to Insights will be offered in late October/early November…
Read MoreCanadian Radio-Television and Telecommunications Commission (CRTC) has just released new Guidance on the use of implied consent under Canada’s Anti-Spam Legislation (CASL). Under CASL, consent (either express or implied) is required to send commercial electronic messages, subject to limited exceptions.…
Read More2014 was the year for Mobile according to the 2014/15 IAB Canada Revenue Survey released in June 2015. With a 111% growth rate in 2014, it’s more important than ever to take mobile seriously and invest in optimized user experiences.…
Read MoreAt the end of 2014, IAB Canada put together a task force and asked them to examine the issues surrounding the growing problem of non-human traffic in the digital advertising ecosystem, and work to find possible solutions. Now, we’re ready…
Read MoreLast month, IAB Canada sponsored a contest to showcase the most innovative cross-device advertising campaigns created using HTML5. We’re happy to announce Jawad Shahid, Lead Digital Producer and Matt Mazierski, Lead Digital Developer of MediaNet submitted the winning entry! In…
Read MoreSonia Carreno to lead Interactive Advertising Bureau of Canada into exciting new chapter The Interactive Advertising Bureau of Canada (IAB Canada) announced today that Sonia Carreno will be joining as President to lead the association as it embarks on a…
Read MoreIn August-September 2014, IAB Canada surveyed students about their social media habits. The survey was shared with five colleges & universities distributed via their professors and instructors, with further encouragement to share it with their family and friends. The most…
Read More
By Rob Young, Sr VP Director of Insights and Analytics, PHD Canada IAB Canada has commissioned PHD Canada to prepare a “Canadian Media Usage Study” each year for over a decade now. Each year CMUST provides an opportunity to create…
Read MoreIAB Canada is excited to bring you X-Series: Metrics, December 4th 2014 in Toronto. The event will be filled with ground-breaking Canadian media research and industry leading presentations from senior executives at the top mobile advertising firms. If you’re in…
Read More
IAB Canada gains three new board members, with the addition of Hope Bagozzi, Senior Director of Creative and Digital Innovation at McDonald’s Restaurants of Canada, Brandon Grosvenor, Vice President of Sales at Microsoft Advertising & Online Canada, and Andrew Saunders,…
Read MoreIAB Canada is raising attention to the issue of non-human traffic: meaning illegitimate ‘Bots’, being counted as actual traffic. Legitimate Bots exist to perform helpful functions, are well known and are filtered out of marketing metrics, it’s the illegitimate Bots…
Read More