This week, IAB Tech Lab announced two key developments in the race towards cookie independence which has already kicked off this year. The first is Index Exchange’s contribution of the Privacy Sandbox Demo Tool which will help the industry better…
Read MoreAs the industry continues to move towards cookie independence, global solutions are being released to meet the challenges faced by all stakeholders in an effort to connect with audiences in a post cookie world. Among the solutions, is IAB Tech…
Read MoreOn the addressability front, last week Google hit a major milestone with its announcement that measurement and relevance APIs would be available to developers to begin scaled, live-traffic testing, in preparation for cookie deprecation. With no major changes expected to…
Read MoreAs we work to help our members prepare for Cookie Independence we are excited to release our latest guide that covers an emerging ad tech must-have, the Customer Data Platform (CDP) Recent developments in the digital advertising ecosystem stemming from…
Read MoreAs a second installment of the “Moving Towards Cookie Independence” series, the Guide to Modernized Contextual Advertising covers critical developments in the area of AI and machine learning that are contributing to the rebirth of the original media tactic. Rapid developments in…
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