Made-for-advertising (MFA) content has been a persistent challenge in the programmatic ecosystem, often siphoning ad dollars away from quality publishers and eroding trust in the open internet.
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IAB Canada is preparing to launch the 2025 Digital Advertising Salary Survey, and this year’s study is taking a wider lens.
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This week, The Treasury Board of Canada Secretariat updated its Directive on Automated Decision-Making, outlining rigorous standards for transparency, fairness, and oversight of AI systems used in federal administrative decisions. While the directive applies specifically to government institutions, we may be…
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State of the Nation 2025 in Toronto was more than just a conference; it was a real-time glimpse into the future of Canadian digital advertising. Here’s a look at the pivotal conversations and insider insights.
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At Interact 2025 in Brussels last week, it became clear that European stakeholders are using creativity, AI, and collaborative frameworks not just to adapt to change, but to shape it. For Canadian marketers, policymakers, and media partners, there’s real value in watching how Europe is moving.
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Yesterday, the White House announced the dreaded new round of tariffs which were framed as retaliatory and strategic responses to what the U.S. deems “unfair” trade practices from a range of international partners, including Canada. The full scope of damage…
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With the federal government prorogued until March 24th, many bills that hadn’t received Royal Assent were set to die on the order paper.
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The Sustainability Barometer study reveals a critical insight – a third of ad inventory went unsold because of unmet environmental sustainability standards.
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IAB Canada wants to know: How Smart are We? Let’s find out! We are excited to announce the launch of the Industry’s first Digital Media Fundamentals Assessment. This innovative tool is designed to help individuals, teams and the industry at…
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As the fate of third-party cookies remains uncertain, digital advertisers are getting creative. During a recent IAB Canada Data Night panel discussion, industry leaders shared how unfazed they are by cookie uncertainty.
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IAB Canada members have expressed concerns over the recent implementation of the Digital Services Tax and we are working with our community to help navigate the implications.
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The holiday season is rapidly approaching, and with it comes a surge in advertising activity. This comes earlier than expected, and many traditional assumptions about consumer behaviour may not hold true in the ever-changing digital advertising industry. Marketers need solid facts to create a jolly experience for their customers.
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