Uncategorized Archives

Nov 13, 2025

Preparing for the Agentic Era: IAB Tech Lab Advances New Infrastructure with the User Context Protocol

IAB Tech Lab has introduced the User Context Protocol, a new open standard built for the agentic AI era where intelligent systems rely on fast, interoperable, and privacy-aware signal exchange. Powered by embeddings rather than traditional text-based data, UCP enables more efficient ad selection, real-time intent understanding, and trusted communication across the supply chain. As AI reshapes programmatic decisioning, this new framework offers the modern infrastructure the industry needs, and IAB Canada encourages members to stay engaged as these standards take shape.

Aug 12, 2025

Stopping the “Made for Ads” Trap Before It Starts

Made-for-advertising (MFA) content has been a persistent challenge in the programmatic ecosystem, often siphoning ad dollars away from quality publishers and eroding trust in the open internet.

Jul 9, 2025

IAB Canada Launches Digital Advertising Salary Survey 2025

IAB Canada is preparing to launch the 2025 Digital Advertising Salary Survey, and this year’s study is taking a wider lens.

Jun 26, 2025

Policy Summer Reading List – An Educated Glimpse into Privacy & AI Policy to Come

This week, The Treasury Board of Canada Secretariat updated its Directive on Automated Decision-Making, outlining rigorous standards for transparency, fairness, and oversight of AI systems used in federal administrative decisions. While the directive applies specifically to government institutions, we may be…

Jun 12, 2025

Postcards from State of the Nation 2025

State of the Nation 2025 in Toronto was more than just a conference; it was a real-time glimpse into the future of Canadian digital advertising. Here’s a look at the pivotal conversations and insider insights.

May 29, 2025

Signals from Europe: What Canada Can Learn from Multi-Markets in Motion

At Interact 2025 in Brussels last week, it became clear that European stakeholders are using creativity, AI, and collaborative frameworks not just to adapt to change, but to shape it. For Canadian marketers, policymakers, and media partners, there’s real value in watching how Europe is moving.

Apr 2, 2025

Trump Tariff Announcement & Implications for Canada’s Digital Advertising Ecosystem

Yesterday, the White House announced the dreaded new round of tariffs which were framed as retaliatory and strategic responses to what the U.S. deems “unfair” trade practices from a range of international partners, including Canada. The full scope of damage…

Feb 6, 2025

What is the Fate of the DST?

With the federal government prorogued until March 24th, many bills that hadn’t received Royal Assent were set to die on the order paper.

Nov 28, 2024

Unmet Sustainability Standards Leave Ad Inventory on the Table – Key Insights from IAB Canada’s Barometer Report on Sustainable Advertising

The Sustainability Barometer study reveals a critical insight – a third of ad inventory went unsold because of unmet environmental sustainability standards.

Nov 21, 2024

Category: Uncategorized