Insights shared at the week-long IAB Brand Disruption event closely match the conversations IAB Canada had during our eCommerce week, “The fastest-growing brands of 2021 will be storeless, data-rich, live, participatory, entertaining, localized, and streaming.” As presented at IAB Canada’s…

As we brace ourselves for major shifts in our current Canadian privacy laws, the Office of the Privacy Commissioner (OPC) is laying the groundwork for what they would like to see in a reformed PIPEDA, specifically pertaining to the regulation…

Canada should expect to see a bill amending PIPEDA as early as mid-November. In the meantime, we continue our dialogue with Ottawa, and just this morning sat down for another conversation between industry and federal Privacy Commissioner Therrien. There were…

IAB Canada continues to work hard to provide urgent support for domestic news publishers in Canada. This year has been particularly challenging as brands have been faced with major decisions on communications in times of uncertainty.  Over the past few…

Recent Ruling by Privacy Commissioners’ on the Use of Biometrics to Identify Consumers According to an investigation by the federal, Alberta and BC Privacy Commissioners, Cadillac Fairview (CF) – one of North America’s largest commercial real estate companies – embedded…

Music and spoken word have the power to inform, entertain and help us relax. Perhaps that is why during recent global events, where nearly all of our daily routines have been disrupted, Canadians have turned up the dial and increased…

“Attitudes Toward Charitable Giving & Digital Fundraising in the Age of Covid” At this week’s IAB Canada Community Uninterrupted webinar, we were thrilled to be joined by Jay Aber, Founder and President of The Aber Group who presented some fascinating…

An On-the-Ground Update on Rearc IAB Canada participates in virtually all working groups and discussions taking place around the world, that are cracking on solutions that will replace digital advertising’s dependence on third party cookies. This complex industry problem has…

Interest is building quickly over IAB Canada’s next amazing 2-day Audio Everywhere virtual conference, which is fast approaching on October 27 & 28, 1-3pm EST. IAB Canada first became excited about planning this event back in June, when we hosted…

IAB Canada urges the use of Privacy Compliant COVID-19 Alert App #flattenthecurve Last week, IAB Canada took part in a discussion with Health Canada and the business privacy community to discuss and raise awareness of the potentially lifesaving COVID-19 Alert…

How gamification can help brands keep audiences coming back for more At this week’s Community Uninterrupted session, Casey Campbell, Managing Director of Gameloft, North America presented an engaged audience with the power of gamification and the use of gaming elements…