Google’s Privacy Sandbox rollout is delayed until early 2025. While the clock’s ticking slower, here’s how advertisers, agencies, and adtech can make the most of this extended timeline.
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Connected TV (CTV) has emerged as a way for advertisers to interact with these customers in a way that allows them to not only reach but connect with audiences through quality content. A recent report from Kantar and Amazon Ads titled "Connected Consumers Canada" highlights the growth and engagement of the CTV audience, and emphasizes the importance of connecting with customers with the right message at the right time.
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Google has announced further delays in the deprecation of third-party cookies and will not be moving forward until early 2025.
Read MoreIAB Canada wrapped up a big year of events with the Report on Data event this week in Toronto. With a full house, the headlining presentation was the much-anticipated 2023 Canadian Media Usage Study (CMUST). Presented by Matt Devlin, Managing…
Read MoreLe vendredi 22 septembre, l’essentiel des obligations de la loi 25 du Québec en matière de protection de la vie privée – la norme la plus élevée que nous ayons jamais connue dans notre pays – est officiellement entré en…
Read MoreAs the industry continues to invest in brand safety and refined contextual advertising solutions, the updated taxonomy delivered by IAB Tech Lab this week could not have come at a better time. Ad Product Taxonomy 2.0 is officially released for…
Read MoreAn interesting privacy case emerged last week involving Home Depot. The case provides some clear guidance on an area of vulnerability for most retailers around obtaining consent – point of sale.Last week the Office of the Privacy Commissioner of Canada…
Read MoreA reflection on marketing and advertising trends with Amazon Ads With another year firmly behind us industry begins their look forward to new opportunities on the horizon to help to reach their goals in the coming year. To help in these…
Read MorePrivacy and AI have been keeping us busy on the policy front at IAB Canada. ISED’s newly tabled Digital Charter Implementation Act, 2022 has a lot of new elements to unpack and we’re on the case. Aside from a revised private sector…
Read MoreIn a session held by WARC at the Cannes Lions International Festival of Creativity this past summer, J.P. Castlin, an independent strategist consultant, warned about a major shift in the way brands need to think about driving eCommerce growth. Profitability…
Read MoreLast week, IAB Tech Lab released the updated Ad Format Guidelines for Digital Video and CTV. This critical output was delivered in response to the rapid evolution in the video landscape since they were first launched in 2016. With the…
Read MoreGoogle’s announcement on January 26, 2022, has the online ad industry sitting up straight and shifting gears once again. As news that FLoC would no longer be taking flight, stakeholders across the globe are forced to now wrap their heads…
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