Canadian CTV Landscape: Insights from Amazon Ads and Kantar’s ‘Connected Consumers’ Report 

Connected TV (CTV) has emerged as a way for advertisers to interact with these customers in a way that allows them to not only reach but connect with audiences through quality content. A recent report from Kantar and Amazon Ads titled "Connected Consumers Canada" highlights the growth and engagement of the CTV audience, and emphasizes the importance of connecting with customers with the right message at the right time. 

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Report on Data – Highlights from CMUST 2023

IAB Canada wrapped up a big year of events with the Report on Data event this week in Toronto. With a full house, the headlining presentation was the much-anticipated 2023 Canadian Media Usage Study (CMUST). Presented by Matt Devlin, Managing…

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IAB Tech Lab Releases Product Taxonomy 2.0

As the industry continues to invest in brand safety and refined contextual advertising solutions, the updated taxonomy delivered by IAB Tech Lab this week could not have come at a better time. Ad Product Taxonomy 2.0 is officially released for…

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A Precedent-Setting Case for Omni-Channel Consent

An interesting privacy case emerged last week involving Home Depot. The case provides some clear guidance on an area of vulnerability for most retailers around obtaining consent – point of sale.Last week the Office of the Privacy Commissioner of Canada…

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Four Advertising Trends to Watch

A reflection on marketing and advertising trends with Amazon Ads With another year firmly behind us industry begins their look forward to new opportunities on the horizon to help to reach their goals in the coming year. To help in these…

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Buying In to Retail Media  

In a session held by WARC at the Cannes Lions International Festival of Creativity this past summer, J.P. Castlin, an independent strategist consultant, warned about a major shift in the way brands need to think about driving eCommerce growth. Profitability…

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