In preparation for the June 2022 Ontario provincial election and a looming federal election this fall, the team at IAB Canada has been busy working to arm our members with the information they need to manage increasingly complex election legislations.This…
Read MoreWhile the industry continues to focus on re-imaging the digital advertising ecosystem, eCommerce has seen significant growth over the past few years and has been experiencing its own reinvention. As we prepare for the upcoming Business of Digital eCommerce event…
Read MoreToday, IAB’s Legal Affairs Council released their Cross-Jurisdiction Privacy Project (CJPP) Compendium, titled “Privacy Laws & Digital Advertising: Multi-jurisdictional Overview and Implications,” which examines the privacy laws of 11 countries – Australia, Brazil, Canada, China, India, Israel, Japan, Mexico, Nigeria,…
Read More“The amount of customer data doubles every two years, but 99% of new data is never used, analyzed or transformed to drive customer experience” – MITAs consumers demand more from the brands they interact with, making sense of the torrents…
Read MoreIAB Tech Lab announced last week their newly released automated service for publishers’ Supply Chain Validation. This service allows publishers to validate authorized sellers of their inventory by verifying their ads.txt (authorized digital sellers file) or app-ads.txt files against sellers.json…
Read MoreIAB gathered over 150 legal experts from eleven jurisdictions around the globe to examine how jurisdiction-specific privacy laws apply to the digital advertising industry. This team of privacy rock stars from nations including Singapore, Nigeria, Brazil, Australia, and Canada have…
Read MorePrior to the last federal election, Bill C-76 was amended making it mandatory for advertisers to register any campaign-related issue message in addition to the standard political ads we are used to seeing. Issue ads are those that take a…
Read MoreThis week’s Business of Digital “Digital for Reach” event left the Canadian online advertising community with a lot to think about and to celebrate. While the industry works against the cookie clock to re-vamp the ecosystem to enable a privacy-first…
Read MoreAs we work to help our members prepare for Cookie Independence we are excited to release our latest guide that covers an emerging ad tech must-have, the Customer Data Platform (CDP)Recent developments in the digital advertising ecosystem stemming from consumer…
Read MoreCannes Lions 2021 wrapped up last week and the festival was once again, packed with informative content and a spotlight on the world’s most exciting advertising creative.One session that caught our attention was a great fireside chat with Alvin Bowles,…
Read MoreBig news out of the Google Sandbox today with their announcement to delay Chrome’s cookie-blocking privacy plan until late 2023. Chromes Privacy Engineering Director, Vinay Goel wrote in his early morning blog post that “While there’s considerable progress with this…
Read MoreThoughtful Digital LeadershipWhile the advertising industry starts to show positive signs of recovery from the global pandemic, we are seeing an emergence of services that are designed to work with a more flexible and progressive approach to the business of…
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